“…Therearemanyfactorsthatshouldbetakenintoconsiderationswhenassessingtheimpactof visualanalyticsonusers'performanceandproductivity.Sincemanydesignandevaluationissues havebeenwidelydiscussedinvisualanalyticsliterature(Chinchoretal.,2012),itwouldbeusefulto unfoldtheinfluenceoftheorganizationalfactorssuchasorganizationalstrategy,structure,cultureand processonusers'acceptanceandadoptionofvisualanalyticstechnology (Kassem,R.,Ajmal,M.,& Khan,M.,2016;Zeba,F.,&Ganguli,S.,2016;Wang,S.,&Wang,H.,2015).Forawideradoption ofvisualanalyticssystems,itisalsocrucialtotakeintoconsiderationtheinfluenceofmarketand industrycharacteristics.Togainthemostvaluefromintroducingvisualanalytics,bothindividual andorganizationalfactorsshouldbeintegratedandinvestigated(Grublješič&Jaklič,2015),because usersaloneoftendonotrecognizethetrueeffectofvisualanalytics.Suchevaluationworkneedsto takeintoaccountdifferenttypesofdataanddifferenttypesofuserswithdifferentproblemstosolve.…”