Shaping the halal tourism industry landscape through NFT and metaverse: new horizons for halal brand and halal booking hotel
Ahmet Faruk Aysan,
Muhammad Fazlurrahman Syarif
Abstract:Purpose
This study aims to examine the potential influence of Nonfungible Tokens (NFTs) and the Metaverse on the Halal tourism industry, with a particular emphasis on Halal brands and hotel booking platforms. This study also purpose to uncover the opportunities and challenges associated with the adoption of these technologies in the sector.
Design/methodology/approach
A qualitative research approach is employed, encompassing a comprehensive literature review of the halal tourism industry, NFTs and the Metaver… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.