We extend the model-free formula of [Fukasawa 2012] for E[Ψ(XT )], where XT = log ST /F is the logprice of an asset, to functions Ψ of exponential growth. The resulting integral representation is written in terms of normalized implied volatilities. Just as Fukasawa's work provides rigourous ground for Chriss and Morokoff's (1999) model-free formula for the log-contract (related to the Variance swap implied variance), we prove an expression for the moment generating function E[e pX T ] on its analyticity domain, that encompasses (and extends) Matytsin's formula [Matytsin 2000] for the characteristic function E[e iηX T ] and Bergomi's formula [Bergomi 2016] for E[e pX T ], p ∈ [0, 1]. Besides, we (i) show that put-call duality transforms the first normalized implied volatility into the second, and (ii) analyze the invertibility of the extended transformation d(p, ·) = p d1 + (1 − p)d2 when p lies outside [0, 1]. As an application of (i), one can generate representations for the MGF (or other payoffs) by switching between one normalized implied volatility and the other.