It is known that vinyl acetate monomer synthesis over bimetallic Pd 1 Au 1 catalysts is highly structurally sensitive and that these structures are dynamically formed and disintegrated in reactant gas atmosphere. Here we show via a combination of bulk and surface sensitive methods that independent of their nominal composition, Pd/Au bimetallic particles undergo marked reconstruction and phase partition during vinyl acetate synthesis. While temperature-induced reorganization of SiO 2 -supported Pd x Au y particles leads to all three thermodynamically metastable phases, i.e., Pd 3 Au, Pd 1 Au 1 , PdAu 3 , with mainly Au-enriched surface compositions, the reactive atmosphere induces selectively the formation of the Pd 1 Au 1 phase and separated Pd particles. The Pd in the Pd 1 Au 1 has higher specific activity and selectivity than the sole Pd nanoparticles, exemplifying the importance of changing its electronic nature. As the Pd 1 Au 1 phase dominates the catalytic activity, novel tailored catalysts could be produced, limiting the presence of dispersed Pd.