“…Negative stereotypes are linked to labels, leading to separation of ‘us’ from ‘them’, status loss, and discrimination (Link & Phelan, 2001 ). Mental illness stigma increases symptom burden, poses a barrier to help-seeking and fosters treatment avoidance (Angermeyer, van der Auwera, Carta, & Schomerus, 2017 ; Clement et al, 2015 ; Eisenberg, Downs, Golberstein, & Zivin, 2009 ; Henderson, Evans-Lacko, & Thornicroft, 2013 ; Schulze et al, 2020 ). Since underlying categorical beliefs are central to the stigma process, continuum beliefs can be regarded as a counter of stigma at a conceptual level.…”