Shame-based messaging and obesity campaigns: More harm than good?

Abstract

Lee Johnston is currently pursuing a PhD in the Faculty of Health Sciences at Simon Fraser University. Her research interests include health promotion policy and planning, complex systems applications in public health, and health communication. Sarah FroodSarah Frood is a second year MSc student in the Faculty of Biomedical Physiology and Kinesiology at Simon Fraser University. Her research interests include obesity, weight bias and the use of complex systems approaches in public health.