The failure of the parent's company has psychological, social, and economic repercussions for the children of these entrepreneurs. Research has identified that the personality traits of conscientiousness and neuroticism are the major influencers of the shame of parental failure among personality traits. The dimensions of openness, extraversion, and agreeableness were not significant. The research is quantitative and cross-sectional. The sample is non-probabilistic and convenient, consisting of literate people from five continents and 33 countries, with a greater predominance of responses from Brazil and Portugal. Data collection on-line was carried out by average social workers, allied to 19 institutions of higher education. The metric used is called the five dimensions of personality-short version. A multiple linear regression was performed to assess the intensity of the five dimensions of personality. Conscientiousness and neuroticism were significant predictors of shame. The results are important to help characterize the children of entrepreneurs who have failed and fill a gap in the literature on entrepreneurship.