2017
DOI: 10.1007/978-3-319-60438-1_14
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Shallow Reading with Deep Learning: Predicting Popularity of Online Content Using only Its Title

Abstract: With the ever decreasing attention span of contemporary Internet users, the title of online content (such as a news article or video) can be a major factor in determining its popularity. To take advantage of this phenomenon, we propose a new method based on a bidirectional Long Short-Term Memory (LSTM) neural network designed to predict the popularity of online content using only its title. We evaluate the proposed architecture on two distinct datasets of news articles and news videos distributed in social med… Show more

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Cited by 20 publications
(13 citation statements)
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“…In this section, we briefly review several related works on video popularity prediction. Considerable efforts are dedicated to exploring the popularity prediction of items such as text [ 21 , 22 ] , images [ 23 , 24 ] , and videos [ 15 17 , 25 , 26 ] because of their potential value in business [ 27 , 28 ] .…”
Section: Related Workmentioning
confidence: 99%
“…In this section, we briefly review several related works on video popularity prediction. Considerable efforts are dedicated to exploring the popularity prediction of items such as text [ 21 , 22 ] , images [ 23 , 24 ] , and videos [ 15 17 , 25 , 26 ] because of their potential value in business [ 27 , 28 ] .…”
Section: Related Workmentioning
confidence: 99%
“…Research on text popularity prediction [27][28][29][30][31][32] utilizes different features, such as textual and social features, extracted from the input text messages posted on various social media platforms, such as Twitter and Facebook, to build a predictive model and then apply it to test messages to automatically predict whether the message will be reposted, liked, commented on, and shared in the future. The features in the text popularity prediction task are social features, which show the social interaction of the user (i.e., number of followers, friends, favorites, etc.)…”
Section: Text Popularity Predictionmentioning
confidence: 99%
“…They first predicted whether the social multimedia would be reshaped by framing the problem as a binary reshare classification problem and then predicted the popularity scores of respective multimedia using multiclass classifiers. Work by [31] utilized a deep learning model (long short term memory) to predict the popularity of news articles using their title information while [32] used a Bayesian approach for retweets prediction.…”
Section: Text Popularity Predictionmentioning
confidence: 99%
“…The module's general prediction model used to predict TV drama views. In [39], a bi-directional long-term short-term memory neural network (BiLSTM) was proposed to predict the prevalence of online content. Studied in video and news texts, data sets have shown that deep network performance is greatly improved.…”
Section: Related Workmentioning
confidence: 99%