S U M M A R YPotential fields are classically represented on the sphere using spherical harmonics. However, this decomposition leads to numerical difficulties when data to be modelled are irregularly distributed or cover a regional zone. To overcome this drawback, we develop a new representation of the magnetic and the gravity fields based on wavelet frames.In this paper, we first describe how to build wavelet frames on the sphere. The chosen frames are based on the Poisson multipole wavelets, which are of special interest for geophysical modelling, since their scaling parameter is linked to the multipole depth (Holschneider et al.). The implementation of wavelet frames results from a discretization of the continuous wavelet transform in space and scale. We also build different frames using two kinds of spherical meshes and various scale sequences. We then validate the mathematical method through simple fits of scalar functions on the sphere, named 'scalar models'. Moreover, we propose magnetic and gravity models, referred to as 'vectorial models', taking into account geophysical constraints. We then discuss the representation of the Earth's magnetic and gravity fields from data regularly or irregularly distributed. Comparisons of the obtained wavelet models with the initial spherical harmonic models point out the advantages of wavelet modelling when the used magnetic or gravity data are sparsely distributed or cover just a very local zone.Magnetic and gravity observations are of great importance for the understanding of geodynamic activity of our planet. Measurements of the Earth's magnetic and gravity fields undertaken by satellites (without forgetting those on land, sea and air) are of particular interest, as they provide a global and uniform survey of these fields and of their temporal evolution.Models of the magnetic field have been derived by means of several Earth's satellite missions, which have been carrying magnetic sensors. Satellite-borne magnetometers provide information on strength and direction of the internal and external Earth's magnetic field and its time variations. The Earth is surrounded by a large and complicated field caused to a large extent by a dynamo operating in the fluid core. Currents flowing in the ionosphere, magnetosphere and oceans and magnetized rocks also influenced the geomagnetic field.Three magnetic missions (Ørsted-launched in 1999, CHAMP and SAC-C-launched in 2000) have collected measurements providing new insights into the composition and the processes in the interior, and surrounding of the planet. These observations are also used in a range of applications, including navigation systems, resource exploration drilling, spacecraft attitude control systems and assessments of the impact of space weather. The coming decade will see further missions planned for more in-depth, dedicated studies of magnetic field including DEMETER, 2004; ESPERIA, 2006; Swarm, 2008; etc. Gravity field observations from space can advance our knowledge of the geoid and its time variations. The g...