“…Sexual signals are often expressed in only one sex, typically males, and much research focuses on the drivers of signal diversification and implications for speciation (Martin, Riesch, Heinen‐Kay, & Langerhans, ; Miles, Cheng, & Fuxjager, ; Panhuis, Butlin, Zuk, & Tregenza, ; Safran, Scordato, Symes, Rodriguez, & Mendelson, ; Zuk & Simmons, ). However, sexual signal evolution can pose fitness consequences for the non‐signaling sex, often females, because of shared genes (Berg & Maklakov, ; Harano, Okada, Nakayama, Miyatake, & Hosken, ; Plesnar‐Bielak, Skrzynecka, Miler, & Radwan, ; Tarka, Akesson, Hasselquist, & Hansson, ) and altered social conditions (Fox, Fromhage, & Jennions, ). Alleles underlying male sexual signals can exert negative, beneficial, or neutral effects in females due to pleiotropy or linkage.…”