2007
DOI: 10.1007/s10551-007-9628-5
|View full text |Cite
|
Sign up to set email alerts
|

Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads

Abstract: feminist depiction, female role portrayal, stereotype, gender-role behavior,

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1

Citation Types

1
16
1
2

Year Published

2011
2011
2024
2024

Publication Types

Select...
7

Relationship

2
5

Authors

Journals

citations
Cited by 22 publications
(20 citation statements)
references
References 19 publications
1
16
1
2
Order By: Relevance
“…Years later, these trends continue in Asian advertisements, as shown by a recent study regarding Taiwanese advertisements, in which Lin (2008) finds that foreign women's magazines portray women significantly more often in trendy beauty depictions than do their domestic magazine counterparts. The author suggests that Taiwanese men expect that women not be portrayed as independent and physically active, a result of the fact that "in the conservative masculineoriented society of Taiwan, for a long time women were a form of property, dominated by men" (417).…”
Section: Introducing Skin Tone Tension: Derived From the Consumer Motmentioning
confidence: 91%
“…Years later, these trends continue in Asian advertisements, as shown by a recent study regarding Taiwanese advertisements, in which Lin (2008) finds that foreign women's magazines portray women significantly more often in trendy beauty depictions than do their domestic magazine counterparts. The author suggests that Taiwanese men expect that women not be portrayed as independent and physically active, a result of the fact that "in the conservative masculineoriented society of Taiwan, for a long time women were a form of property, dominated by men" (417).…”
Section: Introducing Skin Tone Tension: Derived From the Consumer Motmentioning
confidence: 91%
“…Many studies suggest that feminist consciousness will significantly influence women's perceptions of images in advertising (Ford et al 1997;Lin 2008;Yeh and Lin 2011;Lin et al 2011); they will negatively evaluate firms, reinforcing old patriarchal stereotypes in advertising and lower their purchase intention for products from such firms. Therefore, this study proposes the following hypotheses:…”
Section: Feminist Consciousnessmentioning
confidence: 99%
“…The women's plight with regard to sexual discrimination is commonly seen in advertising (Baker 2005;Lin 2008;Lin and Yeh 2009). Advertising passes information to people via various channels, significantly influencing them and helping them to see their behaviors and values as normal.…”
Section: Introductionmentioning
confidence: 99%
“…In recent years, more and more studies have been focused on the correlation between personal visual consumption and product aesthetics (Charters, 2006;Lin, 2008;Lin & Yeh, 2009;Pracejus, Olsen, & O'Guinn, 2006;Schroeder, 2002;Stich, Eisermann, Knäuper, & Leder, 2007;Yeh & Lin, 2011). The bridal photography industry in Taiwan has experienced dramatic change and is now world class (Adrian, 2003(Adrian, , 2006Yeh & Lin, 2006).…”
mentioning
confidence: 99%
“…In the classification of consumption experience values, aesthetic value of visual consumption refers to self-oriented emotional bonding (Holbrook & Gardner, 1993;Lin, 2008;Lin & Yeh, 2009;Mugge, Schifferstein, & Schoormans, 2008;Olney, Holbrook, & Batra, 1991;Yeh & Lin, 2011). Taking the affective associations of soon-to-be-married couples, bridal photography firms transform the couple's affections into products and services.…”
mentioning
confidence: 99%