The content and valence of women's body image attitudes, general and enduring positive or negative feelings about the body, are studied with psychometric analyses of measures and contrasted groups. Data from two frequently used measures (Body Image Scale, Derogatis & Melisaratos, 1979; Body Satisfaction Scale, Berscheid, Walster & Bohrnstedt, 1973) provided an evaluation of the construct and the assessment of body image. Two studies are provided. The construct analyses suggest two contents for body attitude measures: a general factor of body, facial, and sexual (genital and breast) items, and a second factor assessing weight and/or its body correlates-the hips, thighs, and buttocks. Also, a method factor, a response style of negativity, may be important. Body image attitudes are correlated with some conceptually relevant criteria, such as interest in engaging in sexual activity; however, these relationships do not appear sufficiently strong to predict behavior, such as the occurrence or resolution of sexual dysfunction. Generalized body image disturbance as currently conceptualized and assessed may be difficult to document, particularly when item content and response styles are considered.Early conceptualizations of body image included deviant perceptions, feelings, and beliefs concerning the body. The construct was hypothesized as relevant to psychopathology (i.e., linked to perceptual aberration in schizophrenia; see Chapman, Chapman, & Raulin, 1978; depression; see Noles, Cash, & Winstead, 1985; and, anorexia and bulimia nervosa; see Williamson, Davis, Goreczny, & Blouin, 1989), physical attractiveness (Berscheid, Walster, & Bohrnstedt, 1973), sexual dysfunction (Derogatis & Melisaratos, 1979), and physical illness (Kriss & Kraemer, 1986). Early assessments included indirect strategies, such as figure-drawing (Goodenough, 1928), special scoring systems for the Rorschach (e.g., barrier and penetration scores; Fisher and Cleveland, 1958), perceptual distortion tasks (e.g., waist estimation; body-distorting mirror assessments; Traub, Olson, Orbach, & Cardone, 1967), and, later, questionnaire assessments including measures of body image aberration (Chapman, Chapman, & Raulin, 1978), body size ratings (Williamson et al., 1985), and body attitudes (see Mayer & Eisenberg, 1982, for a review).Despite empirical efforts and theoretical discussions (e.g., Fisher & Cleveland, 1958), body image remains ill defined. We view women's body images as attitudes-general and enduring positive or negative feelings about the body. We, like others (e.g., Derogatis & Melisaratos, 1979), anticipate that body attitudes should be related to some major life areas, such as sexual functioning, but be conceptually distinct from others (e.g., general psychological adjustment, social functioning, occupational achievement). We were interested in examining women's body attitudes and specifying both their content and valence (positive versus negative). Current assessment reviews note two general and independent contents-perceptions of...