Sexism and the Authoritativeness of Female Sportscasters

Etling, Laurence W.; Young, Raymond W.

doi:10.1080/08824090701304816

Cited by 32 publications

(33 citation statements)

References 33 publications

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“…The absence of these messages, however, suggests that her reticence may be attributed to perceived backlash from followers. That is, many sports fans (particularly males) perceive female sports broadcasters to lack credibility (Etling & Young, 2007); and given the ability for followers to transmit messages directly to Andrews, perhaps she eschews these messages to avoid vitriolic responses. This appears to account for tweets that are more personal and intimate, focusing more on beauty and attraction and less on analysis and sports commentary, such as, "@charissat: I'd love the new shimmer lip gloss plz .…”

Section: Discussionmentioning

confidence: 99%

“…Women breaking into this fi eld have often been subjected to an assortment of unsavory treatment (Etling & Young, 2007;Sheffer & Schultz, 2007) and are generally considered to be less credible and less competent than their male counterparts (Grubb & Billiot, 2010;Toro, 2005). While more women are now entering sports broadcasting, it was not until recently that espn's Pam Ward began calling play-by-play for college football games in 2000, and Ward was removed by espn in May of 2012 (Watson, 2012).…”

Section: Women In Sports Broadcastingmentioning

confidence: 99%

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The Tweet Life of Erin and Kirk: A Gendered Analysis of Professional Sports Broadcasters’ Self-Presentation on Twitter

Weathers¹,

Sanderson²,

Matthey³

et al. 2014

jsm

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Social media have been embraced by the sports world at an extraordinary pace and, as such, have become a viable avenue for sports broadcasters to redefi ne their roles as celebrities. However, given the differences in the ways females and males are utilized in sports broadcasts, it is plausible that differences also exist in how they present themselves. This study employed content analyses, guided by Goffman's (1959) seminal theory of self-presentation to compare Erin Andrews and Kirk Herbstreit's tweets during the 2012-2013 college football season. Findings indicate that both broadcasters' self-presentation fell along traditional gender lines, as Andrews primarily discussed personal items, whereas Herbstreit largely provided sports-related commentary and analysis. The results suggest that although Twitter provides an avenue for female sports broadcasters to break down gender barriers, it currently serves to reify their subordinate sports-media roles.

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Section: Discussionmentioning

confidence: 99%

Section: Women In Sports Broadcastingmentioning

confidence: 99%

The Tweet Life of Erin and Kirk: A Gendered Analysis of Professional Sports Broadcasters’ Self-Presentation on Twitter

Weathers¹,

Sanderson²,

Matthey³

et al. 2014

jsm

View full text Add to dashboard Cite

show abstract

“…The study has also been replicated by scholars both inside and outside the United States (Koivula, 1999; Turner, 2014). The ongoing study contributed to a growing body of scholarly literature that explores the implications of gender inequitable and gender-biased coverage in sports media (e.g., Adams & Tuggle 2004; Bernstein, 2002; Billings & Young, 2015; Caple, Greenwood, & Lumby, 2011; Cooky, Wachs, Messner, & Dworkin, 2010; Daniels, 2009; Eastman & Billings, 2001; Etling & Young, 2007; Farred, 2000; Kane, LaVoi, & Fink 2013; Kian, Vincent, & Modello, 2008; Koivula, 1999; LaVoi, Buysse, Maxwell, & Kane, 2007; Rightler-McDaniels, 2014; Sheffer & Shultz, 2007; Tuggle, 1997; Turner, 2014; Webber & Carni, 2013; Whiteside & Hardin, 2012). This body of research, which includes studies of the coverage of live televised sports events, print, online, social, and televised news media coverage of sports as well as the implications of media coverage for women’s sports, consistently find that, with minor exception for quality of media coverage, particularly during the Olympics (Billings & Young, 2015; Hardin, Chance, Dodd, & Hardin, 2002), and for some collegiate-based media outlets (Kane & Buyssee, 2005; McKay & Dalliere, 2009), the vast majority of media coverage centers on men’s sports and male athletes.…”

Section: The Gender In Televised Sports Studymentioning

confidence: 99%

“It’s Dude Time!”

Cooky

Messner

Musto

2015

Communication & Sport

259

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The last quarter century has seen a dramatic movement of girls and women into sport, but this social change is reflected unevenly in sports media. This study, a 5-year update to a 25-year longitudinal study, indicates that the quantity of coverage of women’s sports in televised sports news and highlights shows remains dismally low. Even more so than in past iterations of this study, the lion’s share of coverage is given to the “big three” of men’s pro and college football, basketball, and baseball. The study reveals some qualitative changes over time, including a decline in the once-common tendency to present women as sexualized objects of humor replaced by a tendency to view women athletes in their roles as mothers. The analysis highlights a stark contrast between the exciting, amplified delivery of stories about men’s sports, and the often dull, matter-of-fact delivery of women’s sports stories. The article ends with suggestions for three policy changes that would move TV sports news and highlights shows toward greater gender equity and fairness.

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“…Early work found that participants were less likely to agree with a woman reporter’s projection for a college basketball team (Ordman & Zillman, 1994). In sportscasting, men have been perceived as more authoritative than women (Etling & Young, 2007). Mastro, Seate, Blecha, and Gallegos (2012) also found men to be considered more credible when covering football, suggesting a potential match between the sex of the reporter and the predominance of athletes in the sport of focus.…”

mentioning

confidence: 99%

Pervasively Offside

Mudrick

Burton

Lin

2016

Communication & Sport

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Women remain underrepresented in sport media despite increased opportunities in other facets of sport and journalism. Further, women who have held positions in sport media are often perceived as being less credible than men in the field. In an effort to understand why these perceptions exist, the present study examined the influence of gender-role stereotyping and sexism on perceived sportscaster credibility. Using a posttest-only quasi-experimental design, 544 participants watched a video of a basketball debate between a male and female sportscaster, in addition to assessing the credibility of these sportscasters. Participant attitudes toward the sportscaster, gender-role stereotyping, and sexism as well as media consumption intentions were also measured. Results indicated that participants’ endorsement of gender stereotypes and level of sexism had a negative effect on the perceived credibility of the female sportscaster. Credibility was also found to have a significant relationship with attitudes toward the sportscaster, which in turn was related to media consumption intentions.

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Sexism and the Authoritativeness of Female Sportscasters

Cited by 32 publications

References 33 publications

The Tweet Life of Erin and Kirk: A Gendered Analysis of Professional Sports Broadcasters’ Self-Presentation on Twitter

The Tweet Life of Erin and Kirk: A Gendered Analysis of Professional Sports Broadcasters’ Self-Presentation on Twitter

“It’s Dude Time!”

Pervasively Offside

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