“…Television characterization, in particular, is considered to be a powerful gender modeling tool (Durkin, 1985), especially when according to Bandura's social learning theory; kids identify themselves with the characters they see onscreen (Preiss, Mae Gayle, Burrell, Allen, Bryant, 2007). With multiple researches proving that kids do learn gender stereotypes and that their perceptions of sex-roles are influenced by the content they watch (Comstock & Paik, 1991;Mayes & Valentine, 1979), television's discourse on gender cannot be ignored.…”