Sex and women’s subordination

Farhall, Kate

doi:10.4324/9780429276156-2

Cited by 1 publication

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“…While magazines, to some extent, challenge norms, they continue to play a significant role in reproducing hegemonic ideas of class, gender, race and sexuality (Kitsa & Mudra, 2019). For example, as Farhall (2021, p. i) shows in her analysis of the Australian editions of Cleo and Cosmopolitan , while contemporary women's magazines may appear to exhibit more liberated and diverse models of female sexuality, this rhetoric often ‘masks an enduring model of sexuality, which rests on women's sexual and emotional maintenance of male partners and their own self-objectification and self-surveillance’. Magazines are complex texts that can simultaneously support multiple, even contradictory, discourses (Ballaster et al, 1993).…”

Section: Friend or Foe? The Cultural Significance Of Women's Magazinesmentioning

confidence: 99%

How to navigate a pandemic: Competing discourses in The Australian Women's Weekly magazine

James

Sawyer

2023

Journal of Sociology

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As the Covid-19 pandemic caused schools, workplaces, and childcare centres to close, pressures in the home increased. Much of the additional unpaid work required under these conditions was done by women. Most women's magazines at this time urged women to stay positive and develop wellbeing routines to help them flourish. This approach reinforces normative neoliberal subjectivity with its roots in therapeutic culture and the happiness industry. While the focus on self-care may seem empowering, it puts more pressure on women in times of upheaval. Based on a thematic analysis of pandemic-related content in Australia's most popular women's magazine, The Australian Women's Weekly, we identified three key themes: ‘finding the silver lining’, ‘making lifestyle choices’, and ‘recognising hardships and social divides’. While self-responsibilising discourses were prominent, some articles acknowledged the broader structural issues impacting women, revealing a tension between competing discourses.

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Section: Friend or Foe? The Cultural Significance Of Women's Magazinesmentioning

confidence: 99%