Seven weeks of home-cooked meals: changes to New Zealanders’ grocery shopping, cooking and eating during the COVID-19 lockdown

Gerritsen, Sarah; Egli, Victoria; Roy, Rajshri; Haszard, Jillian; Backer, Charlotte De; Teunissen, Lauranna; Cuykx, Isabelle; Decorte, Paulien; Pabian, Sara; Royen, Kathleen Van; Morenga, Lisa Te

doi:10.1080/03036758.2020.1841010

Cited by 73 publications

(130 citation statements)

References 26 publications

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“…New Zealand research ( 42 ) echoes studies internationally ( 43 – 46 ) that adult diets were adversely impacted during the Level 4 and 3 lockdowns, with an overall shift toward an unhealthy dietary pattern characterized by increased sweet and salty snacks, sugary drinks and alcohol. Adults experiencing the most stress, for instance those who had lost income or were juggling working from home with childcare, were the most likely to have a detrimental change in their diet ( 42 ). The findings suggest that there is a significant proportion of the population–indeed around 30–50%–that are susceptible to “comfort eating” during times of increased stress, and this group may have been even more vulnerable to marketing of unhealthy food products ( 9 , 10 , 47 ).…”

Section: Discussionmentioning

confidence: 93%

“…The encouragement by social media posts to consume foods and drinks which are known to increase the risk of overweight and obesity (36) seems particularly unconscionable, given that people with obesity have a higher risk of COVID-19 complications and intensive treatments (40,41). New Zealand research (42) echoes studies internationally (43)(44)(45)(46) that adult diets were adversely impacted during the Level 4 and 3 lockdowns, with an overall shift toward an unhealthy dietary pattern characterized by increased sweet and salty snacks, sugary drinks and alcohol. Adults experiencing the most stress, for instance those who had lost income or were juggling working from home with childcare, were the most likely to have a detrimental change in their diet (42).…”

Section: Potential Breaches and Issues Of The Advertising Standards Amentioning

confidence: 99%

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The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

et al. 2021

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Background: Concerns have been raised that health and societal causes surrounding the COVID-19 pandemic were misappropriated by companies to promote their unhealthy products to vulnerable populations during a time of increased stress and hardship (i.e., COVID-washing). Social media is a common medium for unhealthy foods and beverage marketing due to lack of regulation and low levels of monitoring.Purpose: This study aimed to investigate the timing, nature and extent of COVID-washing on public social media accounts by New Zealand's major food and drink brands in the initial stage of the pandemic after the first case was detected in New Zealand and when stay-at-home lockdown restrictions (Level 4 and 3 Alert levels) were in place.Methods: A content analysis of social media posts from February to May 2020 by the twenty largest confectionery, snacks, non-alcoholic beverages, and quick-service restaurant (fast-food) brands was undertaken. COVID-19 related posts were identified and classified to investigate the timing, themes and engagement with social media marketing campaigns, flagging those that may breach New Zealand's Advertising Standards.Results: 14 of 20 unhealthy food and drink brands referenced COVID-19 in posts during the 4-month period, peaking during nationwide lockdown restrictions. Over a quarter of all posts by the 14 brands (n = 372, 27.2%) were COVID-19 themed. Fast-food brands were most likely to use COVID-19 themed posts (n = 251/550 posts, 46%). Fast-food brands also had the highest number of posts overall during the pandemic and the highest engagement. The most commonly-used theme, present in 36% of all social media posts referring to COVID-19, was to draw on feelings of community support during this challenging time. Suggesting brand-related isolation activities was also common (23%), and the message that “consumption helps with coping” (22%). Six posts were found to potentially breach one of New Zealand's advertising standards codes by promoting excessive consumption or targeting children.Conclusion: COVID-washing was used by unhealthy food and drinks brands to increase brand loyalty and encourage consumption. The current Advertising Standards system is ineffective and must be replaced with a government-led approach to effectively regulate social media advertising to protect all New Zealanders, particularly in times of crisis.

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Section: Discussionmentioning

confidence: 93%

Section: Potential Breaches and Issues Of The Advertising Standards Amentioning

confidence: 99%

The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

et al. 2021

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“…A total of 1489 studies were identified through databases and reference searching and after removal of 642 duplicates, 847 studies were screened. Hence, 32 studies [ [15] , [16] , [17] , [18] , [19] , [20] , [21] , [22] , [23] , [24] , [25] , [26] , [27] , [28] , [29] , [30] , [31] , [32] , [33] , [34] , [35] , [36] , [37] , [38] , [39] , [40] , [41] , [42] , [43] , [44] , [45] , [46] ] (all cross-sectional) were included in this systematic review. Characteristics of the 32 cross-sectional included studies can be found in Table 1 .…”

Section: Resultsmentioning

confidence: 99%

The impact of COVID-19 lockdown on snacking habits, fast-food and alcohol consumption: A systematic review of the evidence

et al. 2022

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The pandemic of coronavirus disease 2019 (COVID-19) and lockdown measures, that were implemented in many countries in order to control the virus transmission, had negatively influenced the lifestyle of millions of people worldwide. In this study we aimed to investigate the impact of the first COVID-19 lockdown period (March–May 2020) on snacking behavior, fast-food and alcohol consumption. A systematic search in PubMed®, Scopus® and Web of Science® databases was conducted and 32 studies were included. Changes in snacking, in fast-food and ordered food consumption and in alcohol intake were examined. Snacking was found to be increased for a significant portion of the population examined (18.9–45.1%), whereas fast food (15.0–41.3%) and ordered food (33.9%) showed a tendency towards decrease. As per alcohol consumption, an upward trend was observed in a significant part (10.4–51.0%) of the participants examined. The increased snacking and alcohol consumption observed for almost a third of the examined population could be alarming because long-term health problems could arise in cases of repeated lockdowns in the future. The observed downward trend in fast-food consumption and in frequency of ordered food could be an encouraging sign of turning to home-prepared foods, but further research is needed in this field.

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“…Qualitatively, Activities with the highest increase in frequency were 'Cooking and drinks recipes,' 'Sports program'', 'Dance and choreography,' 'Mutual aid initiatives,' and 'Garden and floral arrangement.' Among them, cooking and physical training activities were also reported in a study conducted in New Zealand showing that individuals increased their cooking and baking activities during the lockdown 41 and in another one in Italy for physical training 42 .…”

Section: Creativity During the Lockdownmentioning

confidence: 88%

Through thick and thin: changes in creativity during the first lockdown of the Covid-19 pandemic.

Lopez-Persem¹,

Bieth²,

Guiet³

et al. 2021

Preprint

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COVID-19 took us by surprise. We all had to face a new situation never encountered before and find new solutions to the problems it generated, either related to the disease or the lockdown's consequences. The lockdown and pandemic crisis caused new issues and placed us in an entirely new context, changing our way of life, work time and conditions, and habits. Coping with such an unprecedented situation may have stimulated creativity. However, the situation also restricted our liberties and wellbeing and triggered health or psychological difficulties. Worrying, concerns, challenging conditions of confinement may have hampered creativity or its expression. Hence, wellbeing factors related to affective experience, living conditions, social interactions, as well as workload or available free time, may have impacted creativity during the lockdown. We carried out an online survey based on a self-administered questionnaire to examine whether the first lockdown period related to the COVID-19 pandemic (spring 2020) was associated with creativity changes and explore the role of several factors in these changes. We measured self-reported creativity changes using two approaches: changes in creative self-efficacy and creative activities and achievements. We related them to several variables estimating time availability, conditions of confinement, social interactions, and affective experience of the situation. Despite a global negative subjective experience of the situation, individuals who participated in our survey (n=380) reported that they were on average more creative during the lockdown than before and engaged in more creative activities. The converging results from self-perceived and activity-based measures showed that this positive change could be linked with more time availability, feeling more motivated or inspired, or the need to solve a problem. However, when negative changes in creativity were experienced, they were instead related to negative affective experiences, including stress and anxiety, a low mood, a feeling of pressure, or a lack of resources or opportunities. This study helps to document what happened during the first lockdown period in France regarding aspects of creativity, showing some positive outcomes of the situation despite its negative consequences, and providing cues about the key factors that stimulated or, on the contrary, blocked creativity.

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Seven weeks of home-cooked meals: changes to New Zealanders’ grocery shopping, cooking and eating during the COVID-19 lockdown

Cited by 73 publications

References 26 publications

The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

The impact of COVID-19 lockdown on snacking habits, fast-food and alcohol consumption: A systematic review of the evidence

Through thick and thin: changes in creativity during the first lockdown of the Covid-19 pandemic.

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