Hashtag med-ed: Meet them where they are at! 'But my research showed that essential oils cure all hormone issues', explained my 17-year-old patient in life-threatening adrenal crisis. As a clinical paediatric endocrinologist who manages the social media accounts for a couple academic organisations, I often hear patients and students describe 'revelations' about endocrine conditions gained from social media (SoMe).'Gen Z' 1 is known to routinely use SoMe platforms like Instagram and TikTok when seeking information. 2 In Wang JK et al.'s 3 recent 'Really Good Stuff' publication, the authors describe an Instagram-