Setting the ground for engagement – multimodal perspectives on exhibition design

Lindstrand, Fredrik; Insulander, Eva

doi:10.2478/dfl-2014-0003

Cited by 6 publications

(5 citation statements)

References 8 publications

(5 reference statements)

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“…The interpersonal metafunction enacts 'social interactions and social relations between participants in communication' (Lindstrand and Insulander 2012). Based on the analysis of the organization of exhibition space and the texts offered to the visitors, I argue that the relationship within the exhibition is one of 'power-knowledge' in nature.…”

Section: Interpersonal Metafunctionmentioning

confidence: 99%

“…A number of studies have successfully used semiotic approaches in exhibition analysis to investigate curatorial strategies in meaning construction and communication (Maroevic 1995;Meng 2004;Lindstrand and Insulander 2012;Insulander 2019). Following this approach, the material forms of an exhibition can be understood as sign complexes.…”

Section: A Multimodal Approach To Studying Art Exhibitionsmentioning

confidence: 99%

“…And, finally, analysis of the textual metafunction examines what kind of narrative is produced in the exhibition and how coherent this narrative is. The model has been successfully used in exhibition analyses of strategies of narrating nationhood in Sweden (Lindstrand and Insulander 2012) and presenting national history in Singapore (Meng 2004). The model proves useful for revealing the relationship between the producers and the visitors and understanding the coherence of the exhibition design.…”

Section: A Multimodal Approach To Studying Art Exhibitionsmentioning

confidence: 99%

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Curating Unity: A Multi-modal Reading of Archaic, the National Pavilion of Iraq at the 57th Venice Biennale

Shanaah

2022

MAS

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The paper investigates meaning communicated by the exhibition Archaic, the national pavilion of Iraq at the 57th Venice Biennale (2017). The Venice Biennale is the only global art event that allows countries and nations to represent themselves on their own terms. In this sense, the system of national pavilions is traditionally regarded as an arena for soft power. The paper applies multimodal analysis both on the macro-level (Halliday metafunctions) and micro-level (investigation of artworks for meaning potentials) to understand the image of Iraq curated in the exhibition. The analysis shows that the curators did not shy away from showing a negative image of Iraq with its outdated governmental system and existing ethno-religious divides. However, the main narrative communicated by the exhibition emphasized the theme of historical, cultural, geographical, and human connections binding social diversity into an inclusive national unity.

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Section: Interpersonal Metafunctionmentioning

confidence: 99%

Section: A Multimodal Approach To Studying Art Exhibitionsmentioning

confidence: 99%

Section: A Multimodal Approach To Studying Art Exhibitionsmentioning

confidence: 99%

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Curating Unity: A Multi-modal Reading of Archaic, the National Pavilion of Iraq at the 57th Venice Biennale

Shanaah

2022

MAS

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“…The work of Gunther Kress has informed domains beyond those of education and linguistics, such as museum studies, in which scholarly work has more recently embraced multimodal social semiotic and systemic functional linguistic perspectives. This work accounts for the multimodality of communication within these institutions becoming manifest in their architecture (Ravelli and McMurtrie, 2016;Pang, 2004), exhibition design (Roppola, 2012;Hofinger and Ventola, 2004;Lindstrand and Insulander, 2012), written texts (Blunden, 2017;Ravelli, 2006;Liao, 2018), digital and physical exhibits and online learning resources (Diamantopoulou et al, 2020;Jewitt, 2012), and visitors' interaction with artefacts and spaces (Diamantopoulou andChristidou, 2018, 2019). This section reflects on the centrality and relevance of Kress's understanding of design in making sense of communication as an instance of transformation of resources through the agentive engagement of the 'designer'.…”

Section: Beyond Interpretation: Design As Transformation Of Resources...mentioning

confidence: 99%

Design in Gunther Kress’s social semiotics

2022

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Gunther Kress’s multimodal and social semiotic theory of communication has moved beyond the realm of linguistics, which originally framed his work, and has reached out to inform other fields, such as those of education, museum studies, as well as the humanities and social sciences more broadly. This article brings together our insights in relation to a concept from Gunther Kress’s theory, that of design. Drawing from our research, we reflect on Kress’s conceptualisation of design in social semiotics and discuss how this idea has inspired us to advance research across the domains of formal learning in schools, informal learning and communication in museums, and in everyday communication and social interaction. We consider that the contribution of design is to challenge the boundaries of concepts such as ‘competence’, ‘interpretation’ and ‘critique’, associated respectively with the dominant discourses and practices in the worlds of education, museums and everyday communication and research practice. We look at design as: (1) learning; (2) transformation of resources; and (3) an engaged and engaging social semiotic research, and argue that as an interpretative resource it enables us to move beyond the limitations posed by institutions such as schools, museums and academia.

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“…While Stenglin (2004) primarily focuses on the communicative aspects of museums and analyses the composition of three-dimensional space, I am working from an educational perspective and investigate exhibitions as knowledge representations in relation to choices of epistemic resources (Insulander 2010; see also Selander 2017). None of these studies concern exhibitions on migration, but a few other studies have investigated the representation of national narratives on migration in exhibitions (Pang 2004;Lindstrand and Insulander 2012) and ideologies of biculturalism and reconciliation (Martin and Stenglin 2007). Halliday's theory was used in all of the abovementioned studies.…”

Section: Analyzing Exhibitions: a Multimodal Approachmentioning

confidence: 99%

Representations of migration, borders and memories in exhibitions: a multimodal text analysis

Insulander

2019

MAS

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Many museums and galleries today address migration stories in their exhibitions. In this article, a methodological framework based on a multimodal social semiotic approach is used for the analysis of the meaning potentials of exhibitions. A particular focus is directed towards how the conceptions of migration, borders and memory represent themselves multimodally, in terms of general structure, orchestration of semiotic resources, the use of figurative language and explicit/implicit values. This methodological framework helped uncover hidden messages of interests and ideologies in different exhibitions. The study contributes to research on multimodal texts and exhibitions, as well as educational research.

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Setting the ground for engagement – multimodal perspectives on exhibition design

Cited by 6 publications

References 8 publications

Curating Unity: A Multi-modal Reading of Archaic, the National Pavilion of Iraq at the 57th Venice Biennale

Curating Unity: A Multi-modal Reading of Archaic, the National Pavilion of Iraq at the 57th Venice Biennale

Design in Gunther Kress’s social semiotics

Representations of migration, borders and memories in exhibitions: a multimodal text analysis

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