Setting the agenda in a distant nation: The 2016 US presidential election in a New Zealand newspaper

Abstract

Examining the coverage of the 2016 US Presidential election of the highest circulating New Zealand newspaper—the New Zealand Herald (NZH)—this study argues that this newspaper sets agenda against Donald Trump—the Republican Party candidate in the 2016 US election. Examining all news, editorials and photographs published in NZH, it discursively argues that this newspaper overshadowed and dehumanized Trump and especially his leadership ability. The other major candidate—the Democratic Party candidate Hillary Clinton—was applauded in the coverage. The NZH repeatedly focused upon the activities of Trump through news, views and images to dehumanize him. The repetition, therefore, does not necessarily mean that a particular media outlet favors a particular candidate. It also argues that the media outlet of a distant nation that cannot influence its reader to vote for a particular candidate may still set the agenda in favor of a candidate.