“Set yourself free!” Exploring help-seeking motives in at-risk gamblers

Vos, Svetlana De; Ilicic, Jasmina; Quester, Pascale; Crouch, Roberta

doi:10.1108/ejm-04-2019-0347

Cited by 5 publications

(4 citation statements)

References 69 publications

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“…In problem gambling, accumulated empirical evidence indicates that strong message involvement significantly impacts attitude change (Muñoz et al, 2013). Attitude is assumed to be a mediating variable for behavioural change (Smith and Fabrigar, 2000) and significantly influences help-seeking behavioural intentions in at-risk gamblers (De Vos et al, 2021) As such, we propose that both involvement with and attitude towards credence service advertising will positively influence credence SUI. Therefore, we hypothesize that:…”

Section: The Mediating Roles Of Involvement and Attitude On Service Use Intentionsmentioning

confidence: 90%

“…However, the critical factor is the gambler’s motivation to start using these services. Advertising appeals emphasising various intrinsic and extrinsic help-seeking benefits relevant for at-risk gamblers can effectively motivate help-seeking (De Vos et al , 2021). Yet, it remains unexplored if mixed emotions evoked by the advertising stimuli can trigger constructive action for credence services use (i.e.…”

Section: Introductionmentioning

confidence: 99%

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Mixed emotions and credence service use: insights from at-risk gamblers

Vos¹,

Crouch²,

Quester³

et al. 2021

JSM

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Purpose This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach A qualitative phase (Study 1), comprising focus groups of self-identified at-risk gamblers, revealed a series of conceptual themes for advertising stimuli that were then tested empirically (Study 2) on the likelihood to use credence services in a gambling context. Individual characteristics such as tolerance of ambiguity were also tested for their potential moderating influence. Findings In comparison to appeals based on single emotions, fear mixed with the challenge has a significantly stronger impact on intentions to use credence services in at-risk gamblers. Findings confirm the indirect positive impact of fear mixed with the challenge via sequential mediators of involvement with advertising and attitude towards credence service advertising. The moderating role of tolerance of ambiguity on credence service use intentions was confirmed. Originality/value The potential of a fear mixed with challenge appeal to motivate vulnerable consumers to seek credence services has not been investigated to date. The findings contribute to both the transformative service research and advertising literature streams by providing valuable insights into promotional campaigns aimed at vulnerable consumers such as at-risk gamblers.

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Section: The Mediating Roles Of Involvement and Attitude On Service Use Intentionsmentioning

confidence: 90%

Section: Introductionmentioning

confidence: 99%

Mixed emotions and credence service use: insights from at-risk gamblers

Vos¹,

Crouch²,

Quester³

et al. 2021

JSM

Self Cite

View full text Add to dashboard Cite

show abstract

“…Help-seeking refers to the solicitation of others' emotional or instrumental assistance to manage either work-related or personal problems that have a bearing on performance (Lim et al, 2020), which occurs mainly in problem situations. The antecedent variables of help-seeking are perceived challenge pressure (Zhao et al, 2021), learning climate (De Vos et al, 2021), stressors (Liu et al, 2021), task interdependence, and so on. In new venture teams, team help-seeking is aimed at jointly solving entrepreneurial problems and dealing with the uncertainty of the start-up process.…”

Section: Team Helpmentioning

confidence: 99%

The emergence of team entrepreneurial passion from team helping: An affective events theory perspective

Zhu

Yang

Kromidha

2022

International Small Business Journal: Researching Entrepreneurs

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Research has acknowledged the outcomes of entrepreneurial passion, but little is known in regard to how it occurs. In this article, we shift the focus to the team level and investigate the emergence of team entrepreneurial passion (TEP) from the team helping perspective. Drawing on affective events theory (AET), we examine how team help-seeking and -giving facilitate TEP. Team-level analyses were performed on data drawn from 487 members of 112 new venture teams in an accelerator for high-technology firms in China. Our findings show that team help-seeking and -giving are in a direct relationship with TEP; we highlight how the interaction between these two aspects is positively associated with TEP. This article extends the study of TEP to team helping and treats the latter in relation to its two separate but related aspects of seeking and giving. Further, our focus moves from singular effects to an interactive perspective on the antecedents of TEP.

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“…Several studies document that African Americans, Mexican Americans, and ethnic minorities reveal lower rates of seeking help in comparison to whites (Hankerson et al, 2011; Mojtabai & Olfson, 2006). Help‐seeking may influence important marketing practices as well (De Vos et al, 2021; Kemp et al, 2022). Specifically, help seeking by prospective consumers (e.g., due to physical pain) is not only the driving force of purchases at certain businesses such as healthcare services, but also the trigger of an important touchpoint to many other businesses.…”

Section: Introductionmentioning

confidence: 99%

The role of religiosity on seeking help

Liu

2023

J of Consumer Behaviour

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Previous research shows that religiosity increases prosocial tendencies such as donating and volunteering. Less is known on whether and how religiosity influences individuals' decision to seek help when needed. The current research tackles this question and shows that religiosity, whether manipulated (Study 2) and measured (Study 1 and Study 3), decreases individuals' tendency to seek help from other people or entities. We further propose that religiosity enhances individuals' sense of control, which makes them rely more on themselves and less likely to seek help when encountering difficulties. Three studies across different contexts (i.e., applying government aid, asking for help from other people, and requesting donations from a crowdfunding platform) support our thesis. Utilizing data from the General Social Survey (Study 1), we first demonstrate that individual‐level religiosity is negatively correlated with the behavior of getting help (i.e., receiving government aid such as welfare and unemployment insurance). Next, we prime religion (vs. control) in Study 2 and show that religious prime decreases people's willingness to seek help. Finally, Study 3 shows that chronic religiosity discourages people from seeking financial assistance on crowdfunding platforms such as Indiegogo. Furthermore, this negative effect is mediated by sense of control. We conclude with a discussion of the theoretical and practical contributions of this research as well as its limitations and future research directions.

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“Set yourself free!” Exploring help-seeking motives in at-risk gamblers

Cited by 5 publications

References 69 publications

Mixed emotions and credence service use: insights from at-risk gamblers

Mixed emotions and credence service use: insights from at-risk gamblers

The emergence of team entrepreneurial passion from team helping: An affective events theory perspective

The role of religiosity on seeking help

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