Servitization in the automotive industry: How car manufacturers become mobility service providers

Genzlinger, Felix; Zejnilović, Leid; Bustinza, Óscar F.

doi:10.1002/jsc.2322

Cited by 37 publications

(41 citation statements)

References 34 publications

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“…In the last years, new technological solutions have been introduced to solve the growing mobility needs in a more sustainable manner [3]. From the business perspective, the automotive industry realized that disruptive trends would have a great impact on their traditional business model due to the more constraining environmental regulations, new mobility trends and technical innovations [6,7]. Consequently, the players of the industry presented electric and autonomous cars as an option to meet the consumer's changed preferences and needs.…”

Section: Introductionmentioning

confidence: 99%

Mobility as a Service: An Exploratory Study of Consumer Mobility Behaviour

et al. 2020

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Key challenges in transportation need to be addressed to tackle the problems of fossil fuel emissions and worsened air quality in urban area. The development of a more efficient and clean transport system could benefit from mobility as a service (MaaS). The present paper aims to understand the determinants of the intention to adopt such a service. We test the Technology Acceptance Model (TAM) on mobility behavior and intention to adopt mobility as a service, and we analyze the role of perceived cost saving as a determinant for the perceived ease of use. Data were collected through a survey on a sample of 201 potential adopters. The findings show that for such a technology, perceived usefulness fully mediate the influence of perceived ese of use on the intention to adopt. Moreover, the effect of perceived cost saving on perceived ease of use is moderated by the life cycle of the technology. Implications for marketing managers and policy makers are discussed.

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Section: Introductionmentioning

confidence: 99%

Mobility as a Service: An Exploratory Study of Consumer Mobility Behaviour

et al. 2020

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“…Connectivity and electrification are potentially viable financial cases in the medium term and can provide competitive advantages (Akter, Gunasekaran, Wamba, Babu, & Hani, 2020; Ji & Tal, 2020). The financial cases for mobility services and autonomous driving are long‐term, if existent (Genzlinger, Zejnilovic, & Bustinza, 2020; Oh, Seshadri, Azevedo, Kumar, et al, 2020). Recent developments confirmed incumbents' looser ties to potential long‐term business cases.…”

Section: Discussionmentioning

confidence: 99%

Fun to drive? The dynamics of car manufacturers' differentiation strategies

Hoeft

2021

Strategic Change

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Car manufacturers attempt to differentiate through a combination of technological and nontechnological differentiators, motivated by varying degrees of sustainability and competitive advantage rationale across first movers and followers. This paper investigates how differentiation efforts disseminate from individual firms to industry‐wide engagements and why some firms decide to move first. The case of incumbent car manufacturers is used to shed light on how and why firms differentiate and how differentiation links to the sustainability transition of the industry. The research highlights that car manufacturers attempt to differentiate through a combination of technological and nontechnological differentiators, motivated by varying degrees of sustainability and competitive advantage rationale across first movers and followers. A first‐mover advantage is particularly evident in technological differentiators.

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“…Second, an unprecedented degree and pace of change characterised the automotive industry over the past two decades (Harrison and Thiel, 2017; Genzlinger et al , 2020). Changing product offerings from incumbents, evolving regulations, advances in vehicle technology and new entrants reflect this change (Figenbaum, 2017; Pütz et al , 2019).…”

Section: Methodsmentioning

confidence: 99%

Assessing dynamic capabilities of incumbents in the face of unprecedented industry transformation: the case of the automotive industry

Hoeft

2021

JSMA

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PurposeThe purpose of this paper is to develop a holistic approach to the assessment of dynamic capabilities (DCs). Holistic refers to incorporating all DCs of an organisation relevant for determining and executing the firm's strategy.Design/methodology/approachA two-phase study was conducted. First, secondary sources, such as media, industry and annual reports, are being used to initially assess CASE (connected, autonomous, shared and electric) and implications for incumbent car manufacturers in a structured way. Second, semi-structured interviews with automotive managers and further automotive stakeholders offer in-depth insights into CASE, as well as incumbents' strategies and the underlying rationale.FindingsThe proposed framework for assessing DCs offers a holistic approach and provides new angles of analysis. First, the time dimension is considered using scenarios since timing is vital in strategy and implementation. Second, capabilities are broken down into technological and non-technological, sharpening strategic decision-making of automakers. Third, the analysis considers external VUCA (volatility, uncertainty, complexity and ambiguity) as they interplay with internal DCs.Research limitations/implicationsFurther testing of the proposed DC assessment approach offers a promising opportunity for future research. This paper focuses on the automotive industry, but it is worth investigating the extent to which the approach can be used in other dynamic industries, such as finance or retail.Originality/valueThe approach proposed highlights the importance and nuances of considering external perspectives in the DC assessment and the relevance of non-technological capabilities in the automotive industry. Thereby, it contributes to the literature on capability assessments and the operationalisability of the DC lens.

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Servitization in the automotive industry: How car manufacturers become mobility service providers

Cited by 37 publications

References 34 publications

Mobility as a Service: An Exploratory Study of Consumer Mobility Behaviour

Mobility as a Service: An Exploratory Study of Consumer Mobility Behaviour

Fun to drive? The dynamics of car manufacturers' differentiation strategies

Assessing dynamic capabilities of incumbents in the face of unprecedented industry transformation: the case of the automotive industry

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