Abstract:Although remanufacturing has attracted the attention of academia and practitioners, there is a lack of empirical studies regarding servitization strategy in a remanufacturing context. We aim to address this gap by examining how servitization may influence the likelihood of purchasing a remanufactured battery for an electric vehicle. We also test if price increases the purchase likelihood, even when additional services are provided as part of the service package. We conducted a 2 x 2, full factorial, between-su… Show more
“…Perceived value positively influences the intention to purchase RPs [ 74 , 89 ]. Perceived value moderates the effect of price on the likelihood of purchasing an RP [ 77 ]. Moreover, perceived green value positively affects the intention to purchase RPs [ 90 ].…”
Section: Tccm Analysis Of Rpmentioning
confidence: 99%
“…Moreover, consumers are more willing to purchase quality certified RPs than uncertified ones [ 54 ]. The likelihood of purchasing RPs increases with lower prices and the level of service offered [ 77 ].…”
Section: Tccm Analysis Of Rpmentioning
confidence: 99%
“…Lower prices of RPs compared to new products positively affect the likelihood of purchasing an RP [ 77 ]. Price also positively affects attitude toward RPs [ 65 ].…”
Remanufactured products (RPs) have received more attention from consumers, academics, and practitioners in recent years. The current study presents a comprehensive systematic review of the literature on consumer behavior toward RPs while adopting the theory, context, characteristics, and methodology (TCCM) framework. We followed the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol. In total, retrieved from Web of Science, Scopus, and ScienceDirect, we reached and analyzed 53 articles that directly address the purchase behavior of RPs. Studies mostly considered electronic RPs and used the theory of planned behavior to explain consumers’ intention to purchase RPs. Moreover, the reviewed studies are primarily quantitative. Our review categorized the characteristics of the articles, such as consumer-related constructs, marketing mix-related constructs, and external environment-related constructs. Finally, we offer directions for future research based on the components of the TCCM framework to contribute to the development of the field.
“…Perceived value positively influences the intention to purchase RPs [ 74 , 89 ]. Perceived value moderates the effect of price on the likelihood of purchasing an RP [ 77 ]. Moreover, perceived green value positively affects the intention to purchase RPs [ 90 ].…”
Section: Tccm Analysis Of Rpmentioning
confidence: 99%
“…Moreover, consumers are more willing to purchase quality certified RPs than uncertified ones [ 54 ]. The likelihood of purchasing RPs increases with lower prices and the level of service offered [ 77 ].…”
Section: Tccm Analysis Of Rpmentioning
confidence: 99%
“…Lower prices of RPs compared to new products positively affect the likelihood of purchasing an RP [ 77 ]. Price also positively affects attitude toward RPs [ 65 ].…”
Remanufactured products (RPs) have received more attention from consumers, academics, and practitioners in recent years. The current study presents a comprehensive systematic review of the literature on consumer behavior toward RPs while adopting the theory, context, characteristics, and methodology (TCCM) framework. We followed the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol. In total, retrieved from Web of Science, Scopus, and ScienceDirect, we reached and analyzed 53 articles that directly address the purchase behavior of RPs. Studies mostly considered electronic RPs and used the theory of planned behavior to explain consumers’ intention to purchase RPs. Moreover, the reviewed studies are primarily quantitative. Our review categorized the characteristics of the articles, such as consumer-related constructs, marketing mix-related constructs, and external environment-related constructs. Finally, we offer directions for future research based on the components of the TCCM framework to contribute to the development of the field.
The UN 2030 agenda of Sustainable Development Goals (SDGs) envisions a future of inclusive equity, justice and prosperity within planetary boundaries, and places an important emphasis on ending poverty (SDG 1) and on sustainable economic growth (SDG 8). Target 8.4 refers to the need to improve global resource efficiency in consumption and production, and decoupling economic growth from environmental degradation, the ultimate goal of a sustainable circular economy. Here, we explore the potential of the transition to such an economy, and discuss the transformation required for moving away from our current model of consumption with its ever increasing generation of waste. The primary aim of such transformation is to rethink what we understand as growth, in order to redefine what is meant by progress and, in the process, redesign our economies, ultimately decoupling our prosperity from material consumption, carbon emissions and waste. Dematerialisation, servitisation, collaborative consumption and a shift from ownership to access have the potential to restructure the economics of consumption, accelerate decoupling, and help us to envision and potentially create a circular economy that delivers social, economic and environmental benefits for all. However, their current deployment without policy steer, public support and appropriate technology developments could turn to be a missed opportunity for ensuring sustainable economic growth fully aligned with sound environmental stewardship and social development, and the transition to a truly sustainable circular economy.
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