Servitisation and performance in the business-to-business context: the moderating role of Industry 4.0 technologies

Bortoluzzi, Guido; Chiarvesio, Maria; Romanello, Rubina; Tabacco, Raffaella; Veglio, Valerio

doi:10.1108/jmtm-08-2021-0317

Cited by 21 publications

(15 citation statements)

References 72 publications

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“…“Manufacturing as-a-service” (MaaS) is – of course – related to the concept of servitization within manufacturing sector. In general, servitization strategies refer to the business trend in which companies find a new source of competitiveness in adding services to their traditional offerings (Vandermerwe and Rada, 1988; Baines et al ., 2009; Bortoluzzi et al ., 2022). The servitization domain is characterized by so-called product-service systems (PSSs), “an integrated product and service offering that delivers value in use” (Baines et al.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Early adopters of Manufacturing-as-a-Service (MaaS): state-of-the-art and deployment models

Tedaldi

Miragliotta

2023

JMTM

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PurposeCloud Manufacturing (CM) is the manufacturing version of Cloud Computing and aims to increase flexibility in the provision of manufacturing services. On-demand manufacturing services can be requested by users to the cloud and this enables the concept of Manufacturing-as-a-Service (MaaS). Given the considerable number of prototypes and proofs of concept addressed in literature, this work seeks real CM platforms to study them from a business perspective, in order to discover what MaaS concretely means today and how these platforms are operating.Design/methodology/approachSince the number of real applications of this paradigm is very limited (if the authors exclude prototypes), the research approach is qualitative. The paper presents a multiple-case analysis of 6 different platforms operating in the manufacturing field today. It is based on empirical data and inductively researches differences among them (e.g. stakeholders, operational flows, capabilities offered and scalability level).FindingsMaaS has come true in some contexts, and today it is following two different deployment models: open or closed to the provider side. The open architecture is inspired by a truly open platform which allows any company to be part of the pool of service providers, while the closed architecture is limited to a single service provider of the manufacturing services, as it happens in most cloud computing services.Originality/valueThe research shoots a picture of what MaaS offers today in term of capabilities, what are the deployment models and finally suggests a framework to assess different levels of development of MaaS platforms.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Early adopters of Manufacturing-as-a-Service (MaaS): state-of-the-art and deployment models

Tedaldi

Miragliotta

2023

JMTM

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“…Companies had an opportunity to develop their profitability during the COVID-19 pandemic by using online tools for both sales and delivery (Chetty et al, 2020). Bortoluzzi, et al, (2022) He emphasized that the use of technology provides a platform for customer self-service in which customers can log in to find out the status of their purchases, as well as view and update records of any specific news or information for them on a one-on-one basis. Doyle &Conboy, (2020) considered some characteristics of good customer service to include the promise of on-time delivery of goods.…”

Section: Literature Reviewmentioning

confidence: 99%

Leveraging Technology to Improve Business during and after the Pandemic

ElFarmawi¹

2023

IJBTOB

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The entire world came to a halt in 2020 because of Covid 19 pandemic. Businesses were closed and people from all over the world were quarantined. Some businesses, however, were able to continue operations through an existing pickup online program. Businesses that closed or were fearful of reopening may find that shifting to online marketing is the best solution. Understanding the significance of transitioning businesses from a physical location to an online one is an important goal to strive for. There are numerous short- and long-term benefits to moving businesses online through. Businesses can improve process efficiency, performance, and productivity by leveraging technological tools such as project management software (PMS), customer relationship management (CRM), task management tools (TMT), email marketing, Salesforce, and others. This article investigated how small businesses in the United States (US) benefited from technological tools and added value through their performance during the pandemic. It also aimed to educate business owners who still do not believe that technology can be used to automate their operations for effective performance and long-term customer relationships. The article seeks to encourage small-business owners to use their talents, competencies, and technology tools for the betterment of their organizations. Keywords: Technological Tools, Business Processes, COVID-19 pandemic, E-commerce

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“…To rule out alternative explanations to the formal hypotheses, several control variables were included in the model. We controlled firm size and firm age, as larger firms could possess more resources and capabilities (Bortoluzzi et al ., 2022). Firm age was measured as the number of years between the foundation of the firm and the observation year (Vendrell-Herrero et al ., 2017).…”

Section: Data and Variablesmentioning

confidence: 99%

The moderating role of technological collaboration in the relationship between absorptive capacity and servitization: an open innovation approach in high-tech industries

Sánchez-López,

Martín-Peña,

Díaz-Garrido

et al. 2023

JMTM

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PurposeAbsorptive capacity, technological collaboration and servitization are analyzed to establish ways to overcome the balance between products and services in manufacturing companies. A fresh perspective is introduced by presenting a framework for innovation strategy, moving beyond product-based R&D.Design/methodology/approachThe hypotheses are tested using data on Spanish firms in the high-tech chemical and pharmaceutical industries through ordinary least squares regression analysis. The sample consists of 112 manufacturing firms included in the Spanish Survey of Business Strategies.FindingsThe results show that absorptive capacity facilitates servitization and that technological collaboration moderates the relationship between absorptive capacity and servitization. The synergies between absorptive capacity and technological collaboration for servitization are recognized from the perspective of open innovation as a way of resolving the trade-off between products and services.Research limitations/implicationsFuture research should introduce more sources of collaboration by broadening the value chain perspective. Other approaches to innovation may also be considered, including relationships to process innovation.Practical implicationsThe results can provide meaningful guidance for companies to determine the key opportunities of servitization driven by absorptive capacity, and the best ways to leverage open innovation and collaboration strategies to exploit such approaches.Originality/valueThis research enriches theories on servitization, open innovation and innovative behavior. Open innovation strategy should be linked to greater servitization activity and should support an open service strategy. This approach is crucial for building innovation capabilities through technological collaboration.

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Servitisation and performance in the business-to-business context: the moderating role of Industry 4.0 technologies

Cited by 21 publications

References 72 publications

Early adopters of Manufacturing-as-a-Service (MaaS): state-of-the-art and deployment models

Early adopters of Manufacturing-as-a-Service (MaaS): state-of-the-art and deployment models

Leveraging Technology to Improve Business during and after the Pandemic

The moderating role of technological collaboration in the relationship between absorptive capacity and servitization: an open innovation approach in high-tech industries

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