Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance

Tepe, Sultan

doi:10.4337/9780857936028.00029

Cited by 4 publications

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“…Tekbir, one of the first modest fashion brands, endured substantial criticism for selling modest attire and in 2008 was sued for using religion to legitimize its business. Mustafa Karaduman, founder and former CEO of the clothing company, made the case that serving untapped needs in the Muslim community was a way to spread Islam while modernizing its look (Tepe 2011). Some Muslims have condemned the idea of modest fashion as antithetical to Muslim values.…”

Section: Modest Fashion and Semi-globalizationmentioning

confidence: 99%

“…These opponents perceive modest fashion as frivolous and argue that such fashion is actually immodest; they take the view that the commercialization of fashion and similar practices encourages sinful behaviors such as extravagance and wastefulness, which undermine the moderation and balance taught by Islam (Lewis 2015;Navaro-Yashin 2002). In some instances, the commercialization of modesty is also regarded as detrimental for Muslim women because it promotes enslavement to western ideology and standards of beauty (Tepe 2011).…”

Section: Modest Fashion and Semi-globalizationmentioning

confidence: 99%

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How Firms Fail at D&I

Leri¹

2020

jba

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This paper analyzes the impact that inclusive marketing practices might have on society using modest fashion as a case study. The study employs an ethnographic approach to discourse analysis and explores the impact of modest fashion in reshaping the boundaries of exclusion and belonging in the United States. Throughout the paper the author argues that as firms try to become more inclusive in the marketplace, they inadvertently perpetuated hegemonic and micro-hegemonic systems of belonging wherein non-threatening forms of otherness are assimilated into a safe "new normal" and liminal identities are further marginalized.

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Section: Modest Fashion and Semi-globalizationmentioning

confidence: 99%

Section: Modest Fashion and Semi-globalizationmentioning

confidence: 99%

How Firms Fail at D&I

Leri¹

2020

jba

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“…The research shows that producers and marketers of veiling fashion claim to serve religion by increasing the appeal of veiling, reformulating it in terms of Islamic beauty and taste 49 and encouraging women to "consume to spread faith." 50 What is more, consumers of veiling fashion further complicate the sharp distinctions drawn up between consumerism and Islam by creatively mediating between a pursuit of individual choices and desires and the language of piety and religious devotion. 51 The globally flourishing magazines 52 that market veiling fashion and Muslim womanhood lifestyles demonstrate how the discourses woven around Islamic identity intermingle with a language of consumerist choice and a discourse of "self-making andremaking."…”

Section: Narratives Of the "Islamic Neighborhood"mentioning

confidence: 99%

“…50Sultan Tepe, “Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance,” in Handbook of Islamic Marketing , ed. Özlem Sandıkçı and Gillian Rice (Cheltenham: Edward Elgar, 2011), 377.…”

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confidence: 99%

Eroding the symbolic significance of veiling? The Islamic fashion magazineÂlâ, consumerism, and the challenged boundaries of the “Islamic neighborhood”

Sayan-Cengiz

2018

New Perspect. Turk.

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Islamic fashion and lifestyle magazines enable the global circulation and consumption of newly emerging images of, narratives about, and discourses on Muslim women across the globe. Such magazines also trigger debates by making visible the language of commodification and consumerism that is increasingly shaping Muslim subjectivities. In particular, Âlâ—the pioneering Islamic fashion magazine in Turkey—has been the target of extensive criticism by Islamic intellectuals and columnists. This study contextualizes these criticisms within the broader debate on veiling fashion and Islamic consumerism in the context of 2010s Turkey, a context in which the Islamic bourgeoisie has been strengthened and class cleavages among veiled women have been further sharpened. The study analyzes the opinion columns focusing on Âlâ published in the Islamic, pro-government newspaper Yeni Şafak, as well as the responses of Âlâ’s editors and producers to such criticisms. The findings demonstrate that the magazine is criticized for making visible the surge of consumerism among the Islamic bourgeoisie, for blurring the boundaries between Islamic and secular identities, and for fragmenting an idealized imagination of Islamic collectivity by emphasizing class cleavages among veiled women. I argue that these criticisms of Âlâ in Islamic circles reflect a concern with the erosion of the symbolic connotations of veiling in Turkey, particularly in terms of marking the boundaries that define the imagination of an Islamic collectivity.

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Transformation of conservative politics, urban space and taste in contemporary Turkey

Akçaoğlu

2021

Turkish Studies

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Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance

Cited by 4 publications

References 0 publications

How Firms Fail at D&I

How Firms Fail at D&I

Eroding the symbolic significance of veiling? The Islamic fashion magazineÂlâ, consumerism, and the challenged boundaries of the “Islamic neighborhood”

Transformation of conservative politics, urban space and taste in contemporary Turkey

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