Servicescape Factors Affecting Consumer’s Brand Image and Brand Loyalty: Focused on the General Hospital Industry in Korea
Seungnyun Choi
Abstract:Objective: The objective of the study is to provide tertiary medical centers or general hospitals in Korea with theoretical basis by analyzing the effect of servicescape factors, which will be helpful for medical institutions to enhance brand image and brand loyalty by consumers. Design: An empirical study Methods: To prove the model, I conducted a questionnaire survey analysis. Items for measurement have been extracted from several related studies on medical industry and some of other service industries. The … Show more
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