Services Extending Products: A Comparative Analysis in Emerging and Developed Countries

Paslauski, Carolline Amaral; Alencastro, Carolina Gazal de; Ayala, Néstor Fabián; Gaiardelli, Paolo; Pezzotta, Giuditta; Frank, Alejandro Germán

doi:10.1016/j.procir.2017.03.028

Cited by 5 publications

(5 citation statements)

References 44 publications

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“…This result indicates that the perception of these benefits in an emerging country like Brazil is higher than in a developed country like Italy. It reinforce previous studies, such as Paslauski et al (2017), which found that emerging countries mainly use services to leverage their products sells. The A final version of this manuscript has been published at the International Journal of Operations and Production Management (DOI:10.1108/IJOPM-08-2017-0484) 28 non-significative results for the other control variables can be explained with a lack of identification power in our sample based on the classification criteria used, since the literature provides strong argumentation for the relevance of these variables.…”

Section: Discussionsupporting

confidence: 90%

“…Additionally, regarding the sample differentiation between Brazil and Italy, the results show higher product-oriented PSS benefits for Brazilian companies, but we have not focused on this aspect. Paslauski et al (2017) suggest that service infusion and product extension are greater in an emerging economy due to the companies' lack of control over product development activities (which mainly occur in developed countries) and due to its A final version of this manuscript has been published at the International Journal of Operations and Production Management (DOI:10.1108/IJOPM-08-2017-0484) 33 proximity with customers. Thus, future studies should investigate context-dependent strategies more in-depth.…”

Section: Contributions To Theory and Future Researchmentioning

confidence: 99%

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Managing servitization in product companies: the moderating role of service suppliers

Ayala

Gerstlberger

Frank

2019

IJOPM

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Purpose-The purpose of this paper is to study service innovation in product companies (servitization) by considering the relationship (moderation) between product companies and service suppliers. Methodology-Using a relational view of the firm, we propose that there are three main business dimensions that product companies have to manage in servitization and that the support of service suppliers can moderate the effects of these dimensions on the benefits obtained from the Product-Service System (PSS) delivered. To test these hypotheses, we perform a cross-sectional quantitative survey in 104 Brazilian and Italian product companies. Findings-Our findings show that the three business dimensions are important for servitization while there is a trade-off decision regarding service suppliers' involvement since suppliers act differently depending on the PSS orientation (product or service-oriented). Research limitations/implications-Our work is limited to the analysis of what should change in a company during servitization and the impact of supplier's support. Further research is needed to complement this study by analyzing the process and context of the organizational change. Originality/value-This is one of the first quantitative studies to provide evidence of how service supplier' support affects different servitization business dimensions and the obtained benefits for both product and service-oriented outputs. Practical implications-Our research contributes an understanding about how the benefits practitioners can obtain from servitization are strongly influenced by the involvement of service suppliers and how this influence depends on the PSS orientation of the product company.

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Section: Discussionsupporting

confidence: 90%

Section: Contributions To Theory and Future Researchmentioning

confidence: 99%

Managing servitization in product companies: the moderating role of service suppliers

Ayala

Gerstlberger

Frank

2019

IJOPM

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“…The use of PRS in emerging economies with lowtechnology intensity presents an opportunity for manufacturing firms to get closer to the competitors from the developed countries (Paslauski et al, 2017). The evidence from Brazilian low-technology firms presented a strong relationship between the use of PRS and customer loyalty (Zawislak et al, 2013).…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

“…Nevertheless, the previous study showed that the adoption of PRS in developing countries could have a better effect on the manufacturing firms' performance than in developed countries (Moreno Renata et al, 2019). The best examples from the past are China and Brazil, which successfully applied PRS with significant financial returns (Neely et al, 2011;Paslauski et al, 2017).…”

Section: Product-related Services and Firm Performancementioning

confidence: 99%

Digital Servitization and Firm Performance: Technology Intensity Approach

Rakić

Pero

Sianesi

et al. 2022

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Digital servitization provides radical changes in the offer of products from manufacturing firms. The purpose of this paper is to investigate the impact of digital servitization on manufacturing firm performance and demonstrate the role of technology intensity, product-related services, and digital solutions in different industry sectors. This research collected data from 240 manufacturing firms from the Republic of Serbia under the European manufacturing survey from 2018. Multivariate regression analysis was used to test the impact of product-related services and digital solutions on manufacturing firm performance according to technology intensity. The findings show that the impact of digital servitization is more significant with the higher technology intensity level of the industry sector. Furthermore, the results show that Data-based services based on Big Data Analysis have the highest impact on manufacturing firm performance in all categories of technology intensity. Moreover, results from the fixed panel regression show production managers which combination of product-related services along with digital solutions make the highest financial performance according to the technology intensity of the firm.

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“…This paper follows this second stream, and thus reckons servitisation performance metrics in association with both product development and customer benefits. On the one hand, benefits related to product development include product innovativeness, achievement of new markets or new customers in the same market enhanced by the services (Paslauski et al , 2017). On the other hand, customer-related benefits include aspects connected to customer satisfaction and loyalty (Oliva et al , 2012).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Adopting service suppliers for servitisation: which type of supplier involvement is more effective?

Ayala

Gaiardelli

Pezzotta

et al. 2021

JMTM

Self Cite

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PurposeThe purpose of this study is to analyse the effect of different forms of service supplier involvement on the service business dimensions necessary for servitisation and on the resulting servitisation performance.Design/methodology/approachThree different configurations of service supplier involvement are considered in this study: black box (service design and execution driven by the service supplier), grey box (joint service design) and white box (service design driven by the product firm). The study analyses their contribution by means of a cross-sectional quantitative survey with 104 Brazilian and Italian firms using multivariate analysis of variance.FindingsCompanies that adopted the grey box configuration presented the best results in servitisation. White and black box may offer different benefits depending on the service business dimension that the company chooses to emphasise.Originality/valueThe results show which type of service supplier involvement is more effective for servitisation. The empirical data demonstrate that a joint service design (grey box involvement) is the best approach, but the paper discusses limitations for its implementation and alternatives regarding the two other types of service supplier involvement. The findings contribute to the discussion on the role of service suppliers in servitisation and provide empirical evidence to support operations managers in deciding on how to organise their service supply chain when aiming for servitisation.

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Services Extending Products: A Comparative Analysis in Emerging and Developed Countries

Cited by 5 publications

References 44 publications

Managing servitization in product companies: the moderating role of service suppliers

Managing servitization in product companies: the moderating role of service suppliers

Digital Servitization and Firm Performance: Technology Intensity Approach

Adopting service suppliers for servitisation: which type of supplier involvement is more effective?

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