In today's rapidly evolving hospitality landscape, the emergence of Generation Z as a prominent consumer group has transformed the way businesses, particularly in the smart hotel sector, approach their marketing and service delivery strategies. This chapter explores the intricate buying behaviors of Generation Z within the context of smart hotels, where technology-driven experiences play a central role. By delving into their preferences, motivations, and decision-making processes, this chapter offers valuable insights to guide smart hotel strategies in effectively catering to the needs of this tech-savvy generation.