1992
DOI: 10.1108/08876049210035700
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Service: the Competitive Edge in Banking

Abstract: Considers the dehumanization and weak service performance in the banking industry as it seeks to increase its efficiency. Argues that since customers are demanding more humanized banking, banks must narrow this gap between supply and demand by evaluating their marketing deficiencies and becoming more proactive. Considers a model for developing a bank′s effectiveness and improving customer satisfaction, thus developing a competitive edge.

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Cited by 55 publications
(17 citation statements)
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“…Customer service plays a pivotal role in the development of service quality (Coskun & Frohlich, 1992). While the quality of external service value is determined by employee satisfaction.…”
Section: Hypothesis Development Organizational Learning Culture and Ementioning
confidence: 99%
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“…Customer service plays a pivotal role in the development of service quality (Coskun & Frohlich, 1992). While the quality of external service value is determined by employee satisfaction.…”
Section: Hypothesis Development Organizational Learning Culture and Ementioning
confidence: 99%
“…The market in banking industry requires a more humanized banking face with service as a banking competitive advantage (Coskun & Frohlich, 1992;Blanchard & Galloway, 1994). Various researchers in retail banking institutions especially in Indonesia prove the same thing, that service is the main contributor of banking performance (Misbach et al, 2013;Sakapurnama & Kusumastuti, 2013;Toelle, 2006).…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…This dynamic frontier allows a bank to differentiate itself tactically from its competitors by enlightening service quality, enhancing accessibility and responding to customer demands and improving performance (Yavas & Yasin, 2001). Furthermore, the gaps between the back and front stage service operations are common sources of complaints and dissatisfaction within and among bank customers (Coskun & Frohlich, 1992;Shemwell & Yavas, 1999). These, in turn, determine the overall banking performance or the strategic effectiveness of a bank as an effective operational system.…”
Section: Justification Of the Studymentioning
confidence: 99%
“…Coskun and Frohlich, 1992, p. 16). 39 Consequently, for the standardization process to be successful, it has to be associated with a substantial price reduction.…”
Section: The Future Of Bankingmentioning
confidence: 99%