“…The focus is on the younger generation of customers, who are more likely to spend money and time with their companions in these restaurants. Most of this generation (Gen Z) tend to prefer a good environment and clean ambiance in the restaurant while they wait for service (Chen & Chen, 2010; Hamid, Saaidin, Kamari, Rose, & Ahmad, 2018; Han & Ryu, 2009; Narteh, Agbemabiese, Kodua, & Braimah, 2013; Parasuraman et al, 1985; Shams, Rehman, Samad, & Rather, 2020; Wu & Liang, 2009). This study has confirmed that there is indeed a positive and significant relationship between the three factors, namely service quality, physical environment, and price perception and customer revisit intentions.…”