2009
DOI: 10.1177/097135570801800103
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Service Quality, Customer Satisfaction, and Customer Loyalty in Indian Commercial Banks

Abstract: This article examines whether service quality of Indian commercial banks increases customer satisfaction that fosters customer loyalty. Data were collected from 350 valued customers of scheduled commercial bank branches in Orissa (India). A questionnaire elicited information on socio–demographic variables along with human, technical, and tangible aspects of service quality, customer satisfaction, and loyalty. Results suggest that better human, technical and tangible aspects of service quality of the bank branc… Show more

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Cited by 92 publications
(128 citation statements)
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References 21 publications
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“…Because customer satisfaction is a key means to achieve the business ends, while service quality is the critical prerequisite for building, fostering and satisfying relationships with customers (Karatepe et al, 2005). High level of service quality obviously results in customer satisfaction, which enhance greater customer loyalty to the brand and finally helps companies to enhance their organisational performance (Lanka et al, 2009), to reap competitive advantage, and higher economic returns in the long term…”
Section: Introductionmentioning
confidence: 99%
“…Because customer satisfaction is a key means to achieve the business ends, while service quality is the critical prerequisite for building, fostering and satisfying relationships with customers (Karatepe et al, 2005). High level of service quality obviously results in customer satisfaction, which enhance greater customer loyalty to the brand and finally helps companies to enhance their organisational performance (Lanka et al, 2009), to reap competitive advantage, and higher economic returns in the long term…”
Section: Introductionmentioning
confidence: 99%
“…However, the 'relationship dominance perspective' that establishes the importance of service quality function with employees is barely explored (Sahay et al, 2006). Researchers suggest that service quality is positively associated with employee satisfaction (Dehnavi, et al;Lenka et al, 2009). Studies establish a positive relationship of service quality with loyalty too (Ganesan, 2007;Ehigie, 2006), which forms the main outcome parameter in this study.…”
Section: Introductionmentioning
confidence: 87%
“…U literaturi iz oblasti marketinga, brojni autori doveli su u vezu zadovoljstvo korisnika proizvodima i uslugama sa lojalnošću korisnika, gde je najčešće zadovoljstvo korisnika prihvaćeno kao prethodnik lojalnosti [16,17]. Iako postoje studije [18] koje pokazuju potpunu medijaciju zadovoljstva korisnika između kvaliteta usluge i lojalnosti [19,20], znatno je više empirijskih istraživanja koja ukazuju na parcijalnu medijacijsku ulogu zadovoljstva korisnika. Stepen zadovoljstva korisnika pozitivno i direktno utiče na nivoe lojalnosti veb-sajtu [21], što pokazuje da i u e-poslovanju zadovoljstvo kvalitetom usluge utiče na e-lojalnost.…”
Section: E-lojalnost Korisnikaunclassified