Service quality as the source of competitive advantage in higher education: The difference between students´ expectations and perceptions
Renata Skýpalová,
Helena Chládková,
Chijioke Esogwa Nwachukwu
et al.
Abstract:The aim of this paper is to measure and compare the quality of services provided by higher education institutions in the Czech Republic and Vietnam. It is not the sheer volume of services offered, but their quality, which matters as a strategic tool enhancing the competitiveness in the tertiary education market. Feedback from student-clients is valuable to school management in their efforts to improve the services supplied. Samples of hundreds of students from the Czech Republic and Vietnam were involved in th… Show more
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