Abstract:The paper seeks to examine customer’s perception about the state of public transport in Ghana; assess the extent to which customers are satisfied with Metro Mass Transport’s(MMT)public bus service delivery; and further establish the relationship (if any) among service quality, customer satisfaction, and customer loyalty. A quantitative approach, using questionnaires, was adopted to survey 377 regular students from the University of Cape Coast, who mostly patronize public transport services, especially… Show more
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