Service marketing and its influence on consumer loyalty in a B2B company, Piura, Piura, 2022
Víctor Hugo Fernández-Bedoya,
Solanyi Padilla-Santos
Abstract:The objective of this research was to determine the influence of service marketing on the loyalty (and its dimensions: information, consumers, communication, consumer experience and incentives and privileges) of consumers in a B2B company, Piura, 2022. The methodology had a qualitative approach, basic type, exploratory level, non-experimental design. In addition, an interview guide was applied as an instrument. The participants of the study were 10 workers of the B2B company. The technique applied was the inte… Show more
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