Service Innovation Capability in Social and Health Care SMEs: The Impact of Market Orientation and Technology Orientation

Joensuu‐Salo, Sanna; Kangas, Emilia; Mäkipelkola, Jutta

doi:10.1142/s0218495821500138

Cited by 2 publications

(2 citation statements)

References 55 publications

(66 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Although some authors argue that MSMEs can benefit a lot from the use of Big Data, as it could be a great differential (Maroufkhani et al , 2020), they still have difficulties in its adoption (Wang et al , 2020) because the lack of resources (time, people and money) or expertise for introducing new technologies (Wang and Wang, 2020). Moreover, managers are not clear about the results of making investments in technologies, as the digital transformation needs, above all, a cultural change (Joensuu-Salo et al , 2021).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

Proença,

Costa,

Didonet

et al. 2023

MRR

View full text Add to dashboard Cite

Purpose This study aims to investigate organizational learning, represented by the absorptive capacity, as a condition for the firm to learn about marketing data and make more informed decisions. The authors also aimed to understand how the behavior of micro, small and medium enterprises (MSME) businesses differ in this scenario through a multilevel perspective. Design/methodology/approach Placing absorptive capacity as a mediator of the relationship between business analytics and rational marketing decisions, the authors analyzed data from 224 Brazilian retail companies using structural equation modeling estimated with partial least squares. To test the cross-level moderation effect, the authors also performed a multilevel analysis in RStudio. Findings The authors found a partial mediation of the absorptive capacity in the relation between business analytics and rational marketing decisions. The authors also discovered that, in the MSMEs firms’ group, even if smaller companies find it more difficult to use data, those that do may reap more benefits than larger ones. This is due to the influence of size in how firms handle information. Research limitations/implications The sample size, despite having shown to be consistent and valid, is considered small for a multilevel study. This suggests that our multilevel results should be viewed as suggestive, rather than conclusive, and subjected to further validation. Practical implications Rather than solely positioning business analytics as a tool for decision support, the authors’ analysis highlights the importance for firms to develop the absorptive capacity to enable ongoing acquisition, exploration and management of knowledge. Social implications MSMEs are of economic and social importance to most countries, especially developing ones. This research aimed to improve understanding of how this group of firms could transform knowledge into better decisions. The authors also highlight micro and small firms’ difficulties with the use of marketing data so that they can have more effective practices. Originality/value The research contributes to the understanding of organizational mechanisms to absorb and learn from the vast amount of current marketing information. Recognizing the relevance of MSMEs, a preliminary multilevel analysis was also conducted to comprehend differences within this group.

show abstract

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

Proença,

Costa,

Didonet

et al. 2023

MRR

View full text Add to dashboard Cite

show abstract

“…In the private health sector, research on digital innovation focuses on the development and implementation of new health information systems, digital user networks, digital health services, and the creation of modern ecosystems in the field of care that help reducing operating costs and improving the services provided (Schiavone et al, 2021;Botti & Mondi, 2020;Hwang & Christensen, 2008). There is also more research interest on the evolution of innovative digital practices in relation to health care market issues such as competition, healthcare area conditions, prevailing existed challenges, and business prospects through digitalisation (Joensuu-Salo et al, 2021;Van Velthoven et al, 2019;Pferzinger & Rammerstorfer, 2017). In Greece, research on digital innovation is still in its infancy.…”

Section: Literature Reviewmentioning

confidence: 99%

Health digitalisation and innovative entrepreneurship status. A qualitative exploration of private sector in Greece and synthesis of main issues

Apostolopoulos¹,

Makris²,

Stavroyiannis³

2022

ECIE

View full text Add to dashboard Cite

This primary research aims to examine to what extent Greek health entrepreneurs, as they looking for options to grow their businesses, have realized the opportunities offered to them by the new technologies. Furthermore, to which level they have implemented innovative practices, based on the potential of digitalisation, to improve the operation of their entrepreneurial activities in providing treatment services to the citizens as well as to cooperate with other structures and other organisations. The research explores the views of the entrepreneurs on using digital practices at their services and their impact regards to the reduction of operating costs, the control of materials and the change of the patient-doctor cooperation grid. A qualitative study was conducted with semi-structured interviews in twelve healthcare companies from various regions of Greece. The selection of the sample was made with the Convenience Sampling strategy. The interviews were conducted in Greek with the owners or managers of these healthcare units and the duration was 45 minutes. The content of the semi-structured interviews was classified into three thematic categories. The first section dealt with innovative digital interventions in relation to suppliers, materials, wares, supplies and payments. The second section is concerned with innovative digital interventions compared to the public services and self-administrative authorities, insurance funds and public health structures. The third section is concerned with the innovative digital interventions in relation to the quality care of the patient, his treatment and upgrading the offered health services. The research showed that there were discrepancies in the development of innovative digital activities among the examined companies. Innovative digital interventions were developed by health enterprises, especially in the field of their internal operation and in the service of their patients. On the contrary, many digital interventions could not be completed since there has been an incompatibility with public services and public health structures where the digital transition has not progressed in the same level. Entrepreneurs who preferred traditional forms of operating and offering services to their patients, they did so by fearing that innovative digital activities required more financial capitals and new qualified staff that would surely increase their operating costs.

show abstract

Service Innovation Capability in Social and Health Care SMEs: The Impact of Market Orientation and Technology Orientation

Cited by 2 publications

References 55 publications

How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes

Health digitalisation and innovative entrepreneurship status. A qualitative exploration of private sector in Greece and synthesis of main issues

Contact Info

Product

Resources

About