Service-Dominant Design: A Digital Ideation Method

Bürkel, Jonas; Zimmermann, Alfred

doi:10.1007/978-3-030-49640-1_8

Cited by 1 publication

(3 citation statements)

References 27 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…After deriving related root causes for such failures (step I.3), which are outlined in Section 3.1, we were able to derive the recommendation (step II.4) for developing a new methodology that addresses avoidable, strategy-related failure causes, more specifically, a methodology on content orchestration for digital agriecosystems (Section 3.2). In the context of this study, this methodology was shaped, executed, and enhanced with the help of findings from the RCA and additional insights from the literature [26][27][28][29][30], following a ten-step approach from ref. [22].…”

Section: Methodsmentioning

confidence: 99%

“…To do so, we logically ordered the required steps for fulfilling this purpose, from content ideation to prioritization, resulting in a three-phase methodology (Figure 3). First, an exploration of promising application fields (A1-A3) is carried out based on work from [26][27][28], yielding a longlist of digital services eligible for the scope of the respective digital agriecosystem.…”

Section: Introducing a Three-phase Content-orchestration Methodology ...mentioning

confidence: 99%

“…For this exploration, an early-on involvement of different stakeholder groups (including potential consumers of the agriecosystems, e.g., farmers, and business partners, such as installation providers in the context of focus-group workshops or comparable formats) is recommended, whereas the choice of participants is decisive to ensure a good understanding of the status quo (with regards to both the agrimarket and the capabilities of the respective agriecosystem) as well as a sufficient degree of creativity and innovation [27]. In doing this, inappropriate use cases (e.g., digital services that are not backed up by an adequate market demand) are already filtered out in the first phase of our methodology.…”

Section: Introducing a Three-phase Content-orchestration Methodology ...mentioning

confidence: 99%

See 2 more Smart Citations

How to Successfully Orchestrate Content for Digital Agriecosystems

et al. 2023

View full text Add to dashboard Cite

Since the 2000s, digital ecosystems have been affecting markets—Facebook and Uber being prominent examples. Looking at the agrisector, however, there is not yet a winner-takes-all solution in place. Instead, numerous digital agriplatforms have emerged, many of which have already failed. In the context of this study, it was revealed that reasons for such failures can be manifold, with one key challenge being the orchestration of platform content. Because, however, publicly available knowledge on this regard is limited, we decided to introduce a methodology for the evaluation of digital agriecosystem services, enabling providers to optimize their existing offering and to prioritize new services prior to implementation. By deploying our methodology to digital agriecosystems with two different application focuses (DairyChainEnergy—data agriecosystem on energy management for dairy farmers, and NEVONEX—IoT agriecosystem comprising digital services for agrimachinery), its applicability was proven. Providers of digital agriecosystems will benefit from applying this new methodology because they receive a structured decision-making process, which takes the most relevant success criteria (e.g., customer benefit, technical feasibility, and resilience) into account. Hence, a resulting prioritization of digital agriservices will guide providers in making the right implementation choices in order to successfully generate network effects on their digital agriecosystems.

show abstract