Service design from the perspective of “six thinking hats”: A comparison of storytelling strategies of experts and novices

Chen, Duoyi; Liu, Fang; Hu, Yutong; Du, Xing; Bai, Ye; Ren, Zhenzhen; Lan, Lan; Wen-yan, YU

doi:10.1016/j.tsc.2022.101219

Cited by 4 publications

(2 citation statements)

References 46 publications

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“…In terms of sample size sufficiency, various scholars have adopted a range of participant/artefact numbers when examining the application of Burke’s Pentad across various contexts. For instance, Park et al (2021) employed just five participants in their study of nomadic seasonal visitors, while Chen et al (2023) recruited nine respondents in an investigation of service design principles through the lens of Burke’s Pentad. Sampling in this context is determined by the richness of data to address the research questions of interest, as epitomised within small sample sizes observed in studies on TikTok too (see for instance Vizcaíno-Verdú and Abidin, 2023; Yu and Zhao, 2022).…”

Section: Methodsmentioning

confidence: 99%

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

Tham,

(Ava) Chen,

Durbidge

2023

Tourist Studies

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Several destinations have jumped on the TikTok bandwagon to explore consumer reactions and motivations towards visit intentions, though these are largely limited to point-in-time surveys. Using the example of Penang, Malaysia, this research contributes to the paucity of knowledge surrounding TikTok in tourism by analysing contents generated from the destination management organisation, travel influencers, and other tourists participating in a TikTok competition for the destination. Drawing from Burke’s Pentadic analysis, the findings reveal the sociological interactions where the performativity of the short videos are staged by different users with the destination as the backdrop. Theoretical and managerial implications are highlighted to inform current and future practices of TikTok (re)presentation in tourism, and how the platform can be used distinctively to socially interact with various target markets and stakeholders.

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Section: Methodsmentioning

confidence: 99%

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

Tham,

(Ava) Chen,

Durbidge

2023

Tourist Studies

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“…In addition, engaging stakeholders in developing creative ideas is crucial for the success of a business model. Creative thinking tools such as brainstorming or the Six Thinking Hats ® technique prove instrumental in generating ideas and perspectives that need to be observed by literature analysis [15]. The Six Thinking Hats ® tool, in particular, stands out as a versatile and effective method to encourage individuals to approach a problem or idea from different angles, thereby promoting creativity and innovation.…”

Section: Introductionmentioning

confidence: 99%

Cultivating Sustainable Construction: Stakeholder Insights Driving Circular Economy Innovation for Inclusive Resource Equity

Karaca,

Tleuken,

Pineda-Martos

et al. 2024

Buildings

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Due to its intricate production processes, complex supply chains, and industry-specific characteristics, the construction industry faces unique challenges in adopting circular economy (CE) principles that promote resource equity. To address this issue, this study aims to delve into identifying stakeholders’ opinions and perceptions regarding key CE strategies across different stages of the building life cycle (BLC). Both European and non-European stakeholders within the “CircularB” COST Action network and beyond participated in this research. Three methods were employed to assess stakeholders’ opinions: an online survey, a structured survey with a semi-guided workshop, and creative thinking round table discussions. Natural language processing (NLP), specifically topic modelling and sentiment analysis, was used to analyse the data collected from the online survey, which gathered text-based opinions from 209 participants on the cost-benefit aspects of circularity strategies. The structured survey, which collected data from 43 workshop participants, evaluated the perceived importance of CE strategies across various BLC phases and assessed the adoption of selected CE strategies in current or past projects. Finally, the Six Thinking Hats® activity, employed in the round table discussions, generated ideas from 25 professionals regarding the broader implementation challenges and opportunities of CE in construction. The research findings highlight the need to bridge the gap between theory and practice by fostering active industry stakeholder involvement in the transition to a CE model. The analyses of the collected stakeholder opinions through the three activities contribute to proactive and collaborative efforts aimed at advancing resource equity in the construction sector and promoting just and inclusive resource use. In summary, this research offers a comprehensive understanding of stakeholders’ opinions on CE strategies and provides guidance for the development of targeted policies and strategies to accelerate the integration of CE principles in the construction industry.

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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Erensoy,

Mathrani,

Schnack

et al. 2024

J of Consumer Behaviour

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With the rising popularity of immersive virtual reality (iVR) technologies, retailers are increasingly seeking innovative ways to create unique digital shopping experiences for their consumers. However, existing literature lacks a unified and comprehensive review that examines the interplay between virtual stimuli and consumer behavior in iVR shopping environments. To fill this gap, we conducted a systematic literature review, employing the Stimulus‐Organisms‐Responses (S‐O‐R) model as the underlying theoretical framework. This review analyzed empirical research on consumer behavior in iVR retail environments by focusing on experimental studies. Following the thematic analysis, we categorized the outcomes into descriptive themes to better comprehend consumer behavior within each theme. Our findings provide valuable insights for retailers and marketers aiming to enhance the consumer shopping experience using iVR technologies and suggest directions for future research.

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Service design from the perspective of “six thinking hats”: A comparison of storytelling strategies of experts and novices

Cited by 4 publications

References 46 publications

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

Cultivating Sustainable Construction: Stakeholder Insights Driving Circular Economy Innovation for Inclusive Resource Equity

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

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