Servant leadership in marketing: A critical review and a model of creativity-effects

Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P.

doi:10.1016/j.jbusres.2022.08.013

Cited by 19 publications

(20 citation statements)

References 93 publications

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“…Finally, to further investigate and analyse how servant leadership and self-efficacy in fitness centers interact to affect service quality, a polynomial regression approach to response surface analysis was used. 21 , 22 This analysis method can test the interaction of the two variables on the result variables in three dimensions under uniform metric or diversity measurement.…”

Section: Methodsmentioning

confidence: 99%

“…Although there has been much research on the effects of servant leadership on service quality in fitness centers, little attention has been paid to the interaction between servant leadership and self-efficacy. [18][19][20][21][22] So based on conservation of resource theory (COR), social cognitive theory and the person-environment fit theory, this paper further discusses the mechanism of servant leadership on the service quality of fitness centers employees by testing the mediating effect and interaction of self-efficacy between servant leadership and service quality, so as to provide useful reference for the effective operation and marketing of fitness centers after the epidemic.…”

Section: Introductionmentioning

confidence: 99%

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How Servant Leadership Influence Employee Service Quality of Fitness Centers During COVID-19: The Interacting Effects of Self-Efficacy

Liu¹,

Mi²,

Gao³

2023

PRBM

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Purpose Drawing on conservation of resource theory, social cognitive theory and person-environment fit theory, this study aims to investigate the impact of servant leadership and self-efficacy on service quality in fitness centers. Patients and Methods Cross-sectional data came from 771 employees of fitness center. All participants completed the perceived servant leadership scale, self-efficacy scale and service quality scale. The polynomial regression and response surface analysis techniques were used to investigate the mediating influence and boundary conditions of self-efficacy. Results Self-efficacy acts as a mediator between servant leadership and employee service quality, with servant leadership having a positive, substantial impact on both. Meanwhile, regarding the relationship, the level of service quality is inversely correlated with the degree to which servant leadership and employee self-efficacy are aligned. The smaller the degree of alignment, the lower the level of employee service quality. Conclusion The findings of this study can help fitness centre practitioners better improve the service quality of employees through service-oriented servant leadership during the COVID-19 pandemic, thereby contributing to the development of the sports and service industries.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

How Servant Leadership Influence Employee Service Quality of Fitness Centers During COVID-19: The Interacting Effects of Self-Efficacy

Liu¹,

Mi²,

Gao³

2023

PRBM

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“…SL, a unique leadership style that emerged in the 1970s, is related to the particular principles of openness, selflessness, and respect for others [ 53 , 54 , 55 , 56 ]. SL represents an unprecedented paradigm shift in traditional leadership practices.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring the roles and challenges of the servant leadership: A critical examination of the Bangladesh police

Jabber

Sakib

Rahman³

2023

Heliyon

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“…The defining characteristic of SL is a leader’s focus on the growth and well-being of his or her followers. Empirical studies have shown that this kind of leadership style may have positive effects on followers' behaviour, including work commitment, work effectiveness, organisational citizenship behaviour, psychological well-being, creativity and trust in the leader (Eva et al ., 2019; Zarei et al ., 2022). SL has strong links to morality in its broadest sense and concerns leaders' moral judgements and conduct regarding the people they lead (e.g.…”

Section: Introductionmentioning

confidence: 99%

Research streams, gaps and opportunities in servant leadership research

Zarei,

Supphellen,

Bagozzi

2023

LODJ

Self Cite

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PurposeThe purpose is to use co-citation analysis of servant leadership (SL) research to investigate the evolution of the field, its subfields, gaps and opportunities for future research in a systematic manner.Design/methodology/approachA document co-citation technique and three clustering algorithms (latent semantic index (LSI), the log-likelihood ratio (LLR) and the mutual information (MI) index) were employed to analyse 24,030 references from 549 articles spanning a period of 50 years.FindingsCluster analyses reveal that SL research consists of eight distinct subfields: (1) conceptualisation and measurement of SL; (2) SL and related theories; (3) methodological foundations and empirical expansion of SL research; (4) individual-level cognitive effects of SL and related theories; (5) “Warmth effects” of leadership behaviour; (6) antecedents of effective leadership; (7) SL, marketing, sales management and ethics and (8) SL, job design and work engagement. Important gaps and opportunities for future research are identified.Research limitations/implicationsThe analyses do not show a complete picture of research on SL. Interesting works used by subgroups of SL researchers may not have enough citations to be included in the results. Moreover, bibliometric analyses do not explain the impact of books, journals and articles on the practice of SL. The authors welcome future analyses of the most influential sources of SL practice. The authors expect that managerial and practice-oriented books and journals, such as the International Journal of Servant Leadership and the Servant Leadership Theory and Practice, would play a central role in such analyses.Practical implicationsThe discussions of the nature of SL, its effects and antecedents are useful to leaders who want to develop a SL style or assist others in developing it. For researchers and doctoral students, the cluster analyses of co-citations give an overview of the subfields of SL research and reveal important knowledge gaps in the literature.Social implicationsSL has several favourable effects on the motivation and psychological well-being of followers. Also, followers tend to adopt a willingness to serve.Originality/valuePrevious research has categorised SL research into three broad categories or phases. The cluster analyses of the co-citations reported here reveal a meaningful structure of eight distinct subfields. Knowledge gaps within the subfields represent novel opportunities for future research on SL. The authors also suggest a new subfield of SL research: pedagogical approaches to the motivation and development of SL skills.

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Servant leadership in marketing: A critical review and a model of creativity-effects

Cited by 19 publications

References 93 publications

How Servant Leadership Influence Employee Service Quality of Fitness Centers During COVID-19: The Interacting Effects of Self-Efficacy

How Servant Leadership Influence Employee Service Quality of Fitness Centers During COVID-19: The Interacting Effects of Self-Efficacy

Exploring the roles and challenges of the servant leadership: A critical examination of the Bangladesh police

Research streams, gaps and opportunities in servant leadership research

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