“…The next section provides a theoretical overview of gender and postfeminism in Evangelical culture and is followed by an introduction to our methodological framework, which centers on visual sequence analysis (Betz and Kirchner 2016 ). Then, the analysis section presents the most important research results, namely that through its imagery and composition, the Ladies Lounge 2021 webpage communicates womanhood as linked to two central themes: femininity is associated with nature, a stylized yet modest concept of beauty, sensuality, and shelter, on the one hand, and with competence, leadership, self-confidence, and professionalism, on the other.…”