Sequenzanalytische Bildhermeneutik

Betz, Gregor J.; Kirchner, Babette

doi:10.1007/978-3-658-12614-8_14

Cited by 10 publications

(7 citation statements)

References 13 publications

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“…Gregor Betz and Babette Kirchner ( 2016 ) used Oevermann’s methodological considerations to establish the Sequenzanalytische Bildhermeneutik (sequence analytical image hermeneutics, hereafter visual sequence analysis). Here, the focus is on the visual material itself, and the analysis operates on similar assumptions as Oevermann’s text-based analysis.…”

Section: Methodology: Analyzing Religious Media Representationsmentioning

confidence: 99%

“…Here, the focus is on the visual material itself, and the analysis operates on similar assumptions as Oevermann’s text-based analysis. Betz and Kirchner systematically base their approach on the sequential nature of sociological understanding by proposing three steps for the analysis: (1) the segmentation of the visual material into segments (or sequences) for an irritation of the viewer’s gaze 11 ; (2) the sequential hermeneutical reconstruction of the visual material by developing different modes of viewing, or Seharten (in this step, other methods can be added to the analysis); and (3) the further interpretation of the image’s contextual function and meaning by taking into consideration its use and context (Betz and Kirchner 2016 , p. 263). Again following Oevermann, they posit that the textual and visual sequence analysis is to be conducted in a group of scholars from diverse disciplines to broaden the range of interpretative knowledge and handling of visual data.…”

Section: Methodology: Analyzing Religious Media Representationsmentioning

confidence: 99%

“…While the segmentation mostly serves the goal of slowing down the analysis, in the last step of the procedure—analyzing the full image in its context—the different modes of viewing are supplemented with case-specific knowledge. The emphasis here is not on the ‘objectively correct’ segmentation, since this method does not seek to discover an objective truth, but on the constant reflection of each element in reference to the research interest (Betz and Kirchner 2016 , pp. 264–67).…”

Section: Methodology: Analyzing Religious Media Representationsmentioning

confidence: 99%

“…In this article, we are concerned with the ways in which femininity is represented in images and texts on conservative Christian websites. Drawing from gender studies, discourses on postfeminism, as well as on research on women in Evangelicalism, which are outlined in the following section, we use visual and textual sequence analysis (Betz and Kirchner 2016 ; Oevermann et al. 1979 ), briefly introduced in the third section, to analyze a range of images and textual components found on the landing page of the “Ladies Lounge 2021” website (fourth section).…”

Section: Introductionmentioning

confidence: 99%

“…The next section provides a theoretical overview of gender and postfeminism in Evangelical culture and is followed by an introduction to our methodological framework, which centers on visual sequence analysis (Betz and Kirchner 2016 ). Then, the analysis section presents the most important research results, namely that through its imagery and composition, the Ladies Lounge 2021 webpage communicates womanhood as linked to two central themes: femininity is associated with nature, a stylized yet modest concept of beauty, sensuality, and shelter, on the one hand, and with competence, leadership, self-confidence, and professionalism, on the other.…”

Section: Introductionmentioning

confidence: 99%

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Popular cultural representations of postfeminist religiosity in the International Christian Fellowship: an analysis of the “Ladies Lounge 2021” webpage

Freudenberg

Dar

2021

Z Religion Ges Polit

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Femininity and female gender roles in conservative religious environments are highly disputed topics both within communities of faith and in sociological discourse. In light of social transformations of gender perceptions in the past decades, conservative Christians have had to reevaluate traditional understandings of womanhood in societies that have become steeped in popular culture and thoroughly mediatized. Taking this development as a point of departure, this article examines how femininity is represented in the International Christian Fellowship, particularly on its “Ladies Lounge” webpage. Advertising an annual event geared exclusively towards women, the website’s landing page contains images and text that we examine by means of visual and textual sequence analysis. Our research results reveal that women are depicted as sensually attractive and self-confidently professional while at the same time being relegated to an exclusively female sphere within (but not beyond) which they wield authority and influence. As such, femininity is represented as self-empowering, but only within a specific, postfeminist framework. This ambivalent depiction of women’s agency challenges conservative Evangelical values at the same time as it affirms them. In this sense, the study contributes the growing body of literature on gender and Evangelicalism.

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Section: Methodology: Analyzing Religious Media Representationsmentioning

confidence: 99%

Section: Methodology: Analyzing Religious Media Representationsmentioning

confidence: 99%

Section: Methodology: Analyzing Religious Media Representationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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