“…In this way, the toy can be defined as a cultural object in the sense of transmitting meanings and as a communicative object (Brougère, 2006, p. 23). It entertains the child and facilitates his/her social relations and competences (Bradley, 1985;Goncu, 1993;Howes, 1992;Mendez, McDermott, & Fantuzzo, 2002) and enhances the expression of his/her ideas and emotions (Linn, 2008). In early childhood, when there is a theoretical and ideological basis for the value of toys in the foundation of later knowledge (Hutt, Tyler, Hutt, & Cristopherson, 1989), the commercial toy, as a means of learning, provides the ideal framework to support this view (Bennett, Wood, & Rogers, 1997).…”