Sentiment Classification of Climate Change and Tourism Content Using Support Vector Machine

Abstract

This research aims to classify public sentiment regarding the issue of climate change and tourism. The research problem addressed in this study pertains to the classification of public sentiment concerning climate change within the tourism sector. Specifically, the study aims to explore and classify the public's sentiments regarding the impact of climate change on tourism activities.The methodology employed is CRISP-DM, which encompasses stages of business understanding, data understanding, modeling, evaluation, and deployment. Specifically, the SVM and SMOTE algorithms are utilized in the modeling stage to achieve optimal results. By leveraging this systematic approach and advanced algorithms, the study seeks to comprehensively analyze public sentiment towards climate change within the context of tourism, thus contributing valuable insights to academia and industry practitioners. Applying CRISP-DM methodology coupled with SVM and SMOTE algorithms enhances the rigor and effectiveness of sentiment analysis in addressing the complexities of climate change discourse in the tourism sector. The findings of this research demonstrate that the SVM and SMOTE algorithms yield promising results in sentiment classification, with an accuracy of 86.15% +/- 1.68% (micro average: 86.15%), precision of 85.17% +/- 2.16% (micro average: 85.11%) (positive class: Positive), recall of 87.64% +/- 3.39% (micro average: 87.64%) (positive class: Positive), f_measure of 86.34% +/- 1.79% (micro average: 86.35%) (positive class: Positive), and AUC of 0.923 +/- 0.012 (micro average: 0.923) (positive class: Positive). These metrics indicate the effectiveness and reliability of the SVM and SMOTE algorithms in accurately classifying sentiment toward climate change in the context of tourism. The high accuracy, precision, recall, f_measure, and AUC scores suggest that the models produced by these algorithms are robust and capable of capturing nuanced sentiment patterns, thereby contributing to the advancement of sentiment analysis techniques in climate change research within the tourism domain.