Sentiment Analysis on Social Network Data and Its Marketing Strategies: A Review

Abstract

Any social media plan should include the creation of sticky content. Marketers produce viral content in the expectation that it will go viral rapidly. The main issue is that influencer marketing efforts are difficult to track and might have catastrophic ramifications. Sentiment analysis may be used to assess influencer marketing efforts and assist brands in making educated decisions. The goal of the study is to determine how effective an influencer is at creating or boosting intangible assets, as well as to provide practical data for brands looking to hire the ideal influencer for their products. The nature of the research study is conceptual. The researcher analyzed and drew conclusions using secondary data from reliable secondary sources and conceptual demonstration. The next consistent promoting field is social media. Currently, Facebook dominates the advanced advertising area, closely followed by Twitter. Despite the evident benefits that these platforms provide, sites such as YouTube and MySpace are less popular. We investigate the effects of various internet promotional efforts on brand awareness. The purpose of this research is to see how social media sentimental analysis affects business growth. To investigate the audience's reaction to the brand in order to develop a fresh marketing strategy. To investigate the impact of a social media campaign on the target audience. With knowledge of the public's opinion toward a product or service, one can decide to buy. By processing and analyzing public sentiment received from internet reviews and social media, the polarity of the sentiment can be determined.

Sentiment analysis on the brand recall of twitter data with the tool of NCSU tweet sentiment visualization

“…Brand recall, which measures brand awareness, has a significant positive effect on real purchases. (Priyanka Dash, 2022) [15] .…”