Sentiment Analysis of Customer Reviews on E-commerce Platforms: A Machine Learning Approach
Muhammad Haroon,
Zaheer Alam,
Rukhsana Kousar
et al.
Abstract:Internet users are a huge segment of the consumer market, and businesses nowadays are trying to enter e-commerce, where customers leave reviews regarding products and services. Sentiment analysis is the process of extracting the customer's real feelings from the reviews of the product or services. This study compares logistic regression, naive Bayes, neural networks, and support vector machine algorithms for sentiment analysis and finds the best-performing classifiers among them. This applied study evaluates t… Show more
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