Abstract:The present work examined how the aesthetic impression caused by a specific mug selection seems to influence the expected flavor elicited by a coffee beverage. Participants from Mexico viewed online photographs of espresso, Americano, latte and cappuccino presented in two different mugs, including a transparent glass mug and a white ceramic mug. The type of mug influenced participants' subjective ratings of the drinks. Espresso and Americano were expected to be more aromatic, bitter, hotter and more intense wh… Show more
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