“…Previous work has found that juices (Ball, Murray, Young, & Gilbert, 1998) and fruit pulps (Marsh, Friel, Gunson, Lund, & MacRae, 2006;Marsh, Friel, Gunson, Lund, & MacRae, 2006;Rossiter, Young, Walker, Miller, & Dawson, 2000) can be used as vehicles to successfully alter the flavour and taste profile of kiwifruit. However, because texture of fruit tissue plays an important role in determining consumer acceptability for kiwifruit (Harker, Gunson, & Jaeger, 2003), and other types of fruit (e.g., Jaeger, Andani, Wakeling, & MacFie, 1998;Donahue & Work, 1998;Lester, 2006), juices and pulps are poor candidates for prototypes that can be tested with consumers. Moreover, the breakdown of fruit tissue during chewing determines flavour release (Harker & Johnston, 2008), meaning that the perception of a novel flavour in a pulp/ juice system could be quite different from that in a whole fruit.…”