“…The reasons with similar meanings were grouped into different categories (Arce et al, 2021;Viana et al, 2021): composition (healthy and safe), preferences (tasty, high-quality food and family members love it), supply (domestic, seasonal, long shelf-life) and convenience (easy to use, often used for meal preparation, good for salad, good snack). Terms mentioned by more than 10% of the respondents were included in the questionnaire (Hough & Ferrais, 2010;Arce et al, 2021). The most mentioned vegetables (tomato, potato, paprika, cabbage, cucumber, lettuce, onion, garlic and greens) and the most mention reasons were used for Q1.…”