2018
DOI: 10.1080/14442213.2018.1486453
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Sensorial Place-Making in Ethnic Minority Areas: The Consumption of Forest Puer Tea in Contemporary China

Abstract: This article examines sensorial place-making through analysing the taste and other sensory experiences of forest Puer tea in its consumption among the urban middle class in mainland China. In the process of creating the 'terroir' of forest Puer tea, sensorial experience has been frequently linked to its place of origin. I argue that ethnic minorities who cultivate the tea play a vital part in the imagination of the tea's terroir. Trips by consumers to the mountains where the tea is cultivated, which aim at fac… Show more

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Cited by 13 publications
(10 citation statements)
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References 24 publications
(11 reference statements)
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“…The distinction between ancient and terrace not only pertains to the relative height of the tea trees but also represents the cultural and economic values of the two kinds of Pu'er tea. Ancient Pu'er tea is considered by tea merchants and connoisseurs to be superior to terrace tea because of its organic aura and its taste (Hung 2013;Ma 2018;Zhang 2014).…”
Section: The Bulang and The Pu'er Tea Economymentioning
confidence: 99%
See 1 more Smart Citation
“…The distinction between ancient and terrace not only pertains to the relative height of the tea trees but also represents the cultural and economic values of the two kinds of Pu'er tea. Ancient Pu'er tea is considered by tea merchants and connoisseurs to be superior to terrace tea because of its organic aura and its taste (Hung 2013;Ma 2018;Zhang 2014).…”
Section: The Bulang and The Pu'er Tea Economymentioning
confidence: 99%
“…As one of the most sought-after teas in China, ancient Pu'er tea has surpassed the status of an ordinary beverage. Obsessed with the authenticity of the tea, many consumers trace its taste, aroma, and other sensorial attributes back to its place of origin (Ma 2018). Ancient tea provides less than a quarter of Man's tea yield, yet it elevates the reputation of all the tea from the village.…”
Section: Encountering Uncertainties and Taking Risksmentioning
confidence: 99%
“…We specifically go to Devon to buy fish." (Sen 2016, p. 72) A number of studies have now shown how an individual's memory of a specific place is interlinked with the senses (Seremetakis 1994;Sutton 2010), and this connection between a place, memory, and our senses led to the development of a sensorial placemaking theory (Ma 2018).…”
Section: Key Themes From the Data Describing The Placemaking Processmentioning
confidence: 99%
“…assamica, is one of the main tea varieties in China that originated from Yunnan Province and is mainly cultivated in ethnic minority areas . The earliest record of Pu-erh tea was in Ming Dynasty and it had become a popular commodity in the mid-1990s with the emergence of terraced fields . Nowadays, Pu-erh tea is one of the most popular and widely consumed tea products in the world .…”
Section: Introductionmentioning
confidence: 99%