Sensitizing Netizen’s behavior through influencer intervention enabled by crowdsourcing – a case of reddit

Abstract

Social news sites have enabled news identification and its promotion through crowdsourcing and provided users with the capabilities to discuss topics. Compared to social media, social news sites are information-rich and possess their own social network. Reddit has been classified as a social news website and possesses similar characteristics to other websites in the domain. These include Slashdot, Digg, and StumbleUpon. This paper provides a broad analysis of spectators' sentimental (or emotional) behaviour surrounding the 2020 Summer Olympics on Reddit. The study measures the impact of the COVID-19 pandemic on spectator sentiments and proposes a scheme for sensitising Redditors' behaviour by crowdsourcing the influencers present in the Redditor pool.

Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach

“…Following the methodology of Yadav et al. (2021b, c), the research uses four machine learning-based classification and regression models to estimate the influence of social factors and features on attitude development and use intentions of new information technology/information systems (IT/IS).…”

“…The study utilized the method suggested by Yadav et al. (2021a, b and c) to cleanse the data thus eliminating non-American Standard Code for Information Interchange (ASCII) characters, emoticons, digits, punctuations, URLs, mentions, stop words and unnecessary spaces.…”

“…In contrast, the use of social media analytics to catch consumer emotions can yield a more specific outcome due to the normal dedication to pastime and appetite for self-disclosure (Yadav et al. , 2021a, b and c). Although research has been carried out on prominent social media sites, such as Facebook (Arora et al.…”

“…The existence of a broad literary record on prevailing sentiment analysis (Yadav et al. , 2021b, c) and its absence in the field of esports science offers an avenue for future work. This research aims to explore the existing sentiment inclination of users towards Verasity and contributors of attitude formation that is reflected in their commenting behavior.…”

"Don’t Downvote A\$\$\$\$\$\$s!!": An Exploration of Reddit’s Advice Communities

“…While Reddit communication remains entirely digital, Nevard (2018) [9] suggested that Reddit is a public sphere that extends beyond the boundaries of the Reddit environment and influences individuals as they interact with society at large. Yadav et al (2021) [10] highlighted the absence of marketing schemes on Reddit, as individual users can report spam. This feature of Reddit ensures the genuineness of the individuals by reducing incentives for profit and discouraging misaligned motivations.…”