Olfactory receptors are the largest group of orphan G protein-coupled receptors with an infinitely small number of agonists identified out of thousands of odorants. The de-orphaning of olfactory receptor (OR) is complicated by its combinatorial odorant coding and thus requires large scale odorant and receptor screening and establishing receptor-specific odorant profiles. Here, we report on the stable reconstitution of OR-specific signaling in HeLa/Olf cells via G protein ␣olf and adenylyl cyclase type-III to the Ca 2؉ influx-mediating olfactory cyclic nucleotide-gated CNGA2 channel. We demonstrate the central role of G␣olf in odorant-specific signaling out of OR. The employment of the non-typical G protein ␣15 dramatically altered the odorant specificities of 3 of 7 receptors that had been characterized previously by different groups. We further show for two OR that an odorant may be an agonist or antagonist, depending on the G protein used. HeLa/Olf cells proved suitable for high-throughput screening in fluorescenceimaging plate reader experiments, resulting in the deorphaning of two new OR for the odorant (؊)citronellal from an expression library of 93 receptors. To demonstrate the G protein dependence of its odorant response pattern, we screened the most sensitive (؊)citronellal receptor Olfr43 versus 94 odorants simultaneously in the presence of G␣15 or G␣olf. We finally established an EC 50 -ranking odorant profile for Olfr43 in HeLa/Olf cells. In summary, we conclude that, in heterologous systems, odorants may function as agonists or antagonists, depending on the G protein used. HeLa/Olf cells provide an olfactory model system for functional expression and de-orphaning of OR.