“…Importantly, farmers’ markets stimulate local communities through connecting producers and visitors in their common ideals of local food consumption, indicating a sense of moral economy based on “ principles such as fairness, justice, and reciprocity ” in farmers’ market participation (Leiper and Clarke-Sather, 2017: p. 841). Visitors are motivated to purchase local foods while witnessing the direct social and economic impact they make within local communities, thus forming common bonds on consumption ideals (Parrish and Downing, 2020). This support for local community and creating a connection with the food producer enhances the destination experience for tourists (Garner and Ayala, 2019), with research identifying that 89% of visitors attend to strengthen the local economy ties (Carson et al, 2016).…”