2007
DOI: 10.1071/he07113
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… sending out an SMS: an impact and outcome evaluation of the Western Australian Department of Health's 2005 chlamydia campaign

Abstract: The study demonstrated a high level of awareness of the chlamydia campaign among the target audience. Television, radio, posters, magazines, the Internet and health professionals were the preferred media for receiving and obtaining sexual health information. SMS was identified as a useful marketing strategy. There was a low level of uptake of the campaign resources in GP waiting rooms.

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Cited by 23 publications
(59 citation statements)
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“…Table 2 lists details about the clinical trials and the applied recruitment strategies. Monetary incentives were the most common means of engaging adolescents, particularly in research involving chronic conditions such as hypertension, for which patients and families may not be actively seeking medical care [3,4,1521,2432]. In studies with school-based recruitment sites, monetary awards were one of the strongest motivating factors [3,27].…”
Section: Resultsmentioning
confidence: 99%
See 3 more Smart Citations
“…Table 2 lists details about the clinical trials and the applied recruitment strategies. Monetary incentives were the most common means of engaging adolescents, particularly in research involving chronic conditions such as hypertension, for which patients and families may not be actively seeking medical care [3,4,1521,2432]. In studies with school-based recruitment sites, monetary awards were one of the strongest motivating factors [3,27].…”
Section: Resultsmentioning
confidence: 99%
“…In post-campaign surveys, participants acknowledged that the messages prompted them to think about chlamydia and show the text to their friends, while sparking discussions about sexually transmitted infections. Despite the slight annoyance, they admitted that text message advertising was a useful marketing tool because “Everyone has a mobile telephone [and] everyone reads their [texts].” This group also found that radio and television advertisements were successful in establishing awareness of the seriousness and prevalence of chlamydia among their teenaged, media-friendly target audience [21]. …”
Section: Resultsmentioning
confidence: 99%
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“…44,50 Studies that involve more adolescent-friendly protocols, including internet and SMS facilities, are starting to appear in the literature with some encouraging results , although to date the adolescent obesity literature is sparse. [51][52][53][54][55][56] Much clinical research relies on hospital and health-care networks. Adolescents may Clinical research in adolescents K Steinbeck et al receive most of their health care through community youth health services and primary care.…”
Section: The Specific Challenges Of Adolescent Researchmentioning
confidence: 99%